CMIContent | 121 items | 5050 views
Here are articles about #cmworld 2013 for attendees as well as those who can not be there. Please add your posts!
Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase.
Want to know what your fellow #CMWorld attendees were thinking on day one? So did Ebyline so we did an NPR-style podcast featuring interviews from Tuesday's networking cocktail hour, including with Joe Pulizzi. It's also a great way to showcase how professional freelance talent and brands can work together to create content that engages, quickly and easily.
Joe Pulizzi kicked off the first "official" day of Content Marketing World 2013 emphasizing the lack and need of a formal content strategy.
Uberflip is at Content Marketing World this week to officially launch our latest product, Hubs! Hubs empowers marketers to take control of their content and social networks in one centralized and responsive front-end experience. With over 1200 amazing content marketers in attendance, I think it was only natural for Hubs to make its debut at #CMWorld.
AJ Huisman, one of the content marketing pioneers in Europe and marketing director at Kennedy Van der Laan presented European content marketing cases at Content Marketing World 2013. He also draws some conclusions on the state of content marketing in Europe.
The future of content and content marketing through the eyes of Optimize author Lee Odden at Content Marketing World 2013.
Content Marketing World Special Edition: In the run up to Content Marketing World, we invited Amanda Hicken, our Cleveland-based manager of media relations and the author of the Clue into Cleveland Blog to recommend her favorite must- see (and must-eat and must-shop) places near the Cleveland Convention Center, especially for Content Marketing World attendees.
On September 9th, I will be attending the third annual Content Marketing World conference in Cleveland, Ohio. Through my experiences attending the conference for the past two years, I've created a list of outstanding and exemplary individuals to meet at the conference. Here's a look at who you should meet and the topics you might discuss.
I am incredibly bummed to be missing this week's Content Marketing World conference in Cleveland. The event officially starts tonight, but many attendees started arriving and networking last night. Every out-of-town event offers a common set of opportunities for attendees, but here are a few recommendations specifically for this week's event - most for those attending, but a few for those like me who will be watching from afar.
Prior to her Content Marketing World session, Ardath Albee conducted an online survey of B2B marketers and found the following top 3 goals for customer retention: 74% Increase Customer Renewals 74% Cross and Upsell 72% Engage Customers in Dialogue And what about creating different content for acquisition versus retention?
There's no doubt about it: Coca-Cola is one of the, if not THE most recognized brand in the world. At the afternoon keynote presentation at Content Marketing World 2013 Day 1, the crowd was lucky enough to hear one of Coke's most important marketing strategists - Jonathan Mildenhall - who is the Vice President of Global Creative and also one of the rockstars in our Content Marketing Rocks!
Le compte-rendu du Content Marketing World continue. Encore 48 présentations ce mercredi. Je vous rassure je ne les ai pas toutes vues. La keynote du Professeur Don Schultz a bien lancé la machine. Et la vidéo a été à l'honneur tout au long de la journée.
Content Marketing World was not only an orange-colored, content-rich conference of sessions, speakers, keynotes and live rock music, but it was a place to curate and be inspired by empowering quotes from content marketing experts. I captured a bunch in my notebook, iphone and via Twitter. Here are the best of the best.
Question: What happens when you mix an enthusiastic brand marketer from Toronto with a content marketing agency from North Carolina? Answer: A content marketing program that's the envy of the hospitality industry!
Content marketing: some facts to remember from day 1 of #cmworld - with context and comments.
Big data, brand preference, trust and global marketing were key topics at day 2 of Content Marketing World 2013. Australia-based King Content made two slideshare presentations covering the key insights from Content Marketing World 2013 in the US. We covered the key takeaways from day one more in depth earlier.
To be honest, Content Marketing World didn’t simply impress me; it knocked my socks off. It was an event to which every trade show and conference organizer should aspire to produce.
Wow. Again! The great thing about Content Marketing World was having been there for the first and second years' events only to have an even better experience the third time around. Hats off to Joe Pulizzi, Pam Kozelka, Robert Rose, Joe Kalinowski, Cathy McPhillips, Michelle Linn and the entire CMI team on a fantastic conference.
With the biggest content marketing convention of the year here, Ebyline took the opportunity to chat with 5 Content Marketing World 2013 speakers about the power of public speaking. Our panel of experts were asked 5 questions about the value of public speaking events, and even what they get out of hearing someone speak when they're in the audience.
Myself and Alan just attended a great talk by Content Marketing Specialist Lee Oden. I was typing like a maniac so I could publish a blog post super quickly especially for all those people just couldn't get to #CMWorld (you're missing out by the way, it's amazing!).
Adele was a key contributor in creating Pragmatic's methodology, which many in product management know and love. She followed her passion, founding the Buyer Persona Institute, where she has come up with some pretty cool tips and tricks for research that might improve your current research initiatives.
Content Marketing World kicked off this morning with Jay Baer (@jaybaer), author of Youtility. The top-rated speaker of CMW last year, Jay didn't disappoint today. Echoing the themes of his book, Jay insisted that the best marketing content is that which is so good people would pay for it.
Todd Wheatland crushed his Content Marketing World session titled "Visual Content Marketing Strategies You Probably Aren't Using and Should." Here are the highlights.
Content is more than information - it's storytelling that provides meaningful experiences and inspires action. Lee Odden (@leeodden) of TopRank Online Marketing drove home the importance of emotion as he delved into the "Future of Content on Search and Social Web" at Content Marketing World (#CMWorld) earlier today.