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Updated by Bill Roberts on Mar 19, 2015
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Bill Roberts Bill Roberts
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Content Marketing & Healthcare

Why Storytelling is the Best Way to Engage Health Care Audiences

Relying on numbers at the expense of human judgment and experience, no matter how reassuringly extensive the latter, can lead to poor decision making that has far-reaching consequences ( see our recent post on the limitations of "big data").

Health Marketing - Health Summit 2013, Content Marketing World

Content Marketing World Health Summit, taking place on Thursday, 9/12/13, is the only content marketing event dedicated to the healthcare industry. CMW Health Summit brings together the leading healthcare business and consumer brands to network and learn about the challenges of creating valuable and compelling stories to attract and retain customers in the healthcare industry.