Branding

It was Tuesday afternoon and Susie had arrived to do a paint color consultation for Mrs. Upper Crust." What paint color company have you used?" she asked Mrs. Upper Crust. "Oh, I've always used Benjamin Moore but it doesn't have to be Benjamin Moore.

Before there was unlimited long distance, phone service carriers battled for customers by offering the lowest prices in long distance service. During that time, I was an MCI customer who spent a great deal of time on the phone. One day, I saw an MCI commercial that offered a lower per minute long distance pricing than I was paying.

Today, if you want to have a successful brand or business, you need to be present and consistently engaged wherever your audience invests their time and attention. And that means social media. Yet with so many platforms, so many graphical formats, and so much continual change in social media, it's more than a bit confusing for the average Jane or Joe.

The "About Me" page is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller.

Gmail is email that's intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access.

Creating a color scheme is essential to good branding and design. Here's a few of my favorite FREE online tools that can help you perfect your color choices...for business or personal! Color Palette Generator - Simply upload an image and it will generate the images complete color palette, as well as palettes: light, medium and dark.