Melissa Galt
Tip and story posts on how to ace customer service and the consequences of customer service fails.
The role of customer service in today's business is not to simply solve a problem, but instead it is to foster (and in some cases create and rebuild) goodwill with the customer. Good customer service is actually an integral part of a business's marketing engine.
You know what I have observed about entrepreneurs? They deliver an experience based on who they are. There is nothing more organic than how a passionate entrepreneur creates experiences for his or her customers. The experience is based on the entrepreneur as a person - and often reflects that in spite of their best efforts!
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable.
As I rested in the leather chair in my dentist's office, the massage component kneaded my back. I was watching Flea Market Flip on HGTV. Outside, the rain poured down and the thunder blared. Bolts of lightning flashed across the sky. All of a sudden everything went dark. (Just my luck!)
Recently I got one of those many emails promising me a peek at my credit score. Well it had been over a year and I was curious as it is always a good idea to keep tabs, so I filled out the necessary information.
