The Web's a noisy place. To be heard, you need quality custom content built around a content marketing plan to drive engagement, retention and sales.
College loan payments are due. Your parents are ready to bump you gently into the real world. You're eager to start post-grad life with a well-paying job that fits your career goals. A less-than-ideal job market is the only thing stopping you.
Eight seconds. That's the average amount of time you have to convince shoppers to stay on your website. Coupled with the fact that 96% of your website visitors are not ready to make a purchase, product description writing optimized to increase click-through and conversion rates is a mission critical task.
The staid corridors of university administrations benefit from student infiltration with an age-old strategy: divide and conquer. A central tenant of all things crowdsourcing, this strategy makes the impossible possible. The mass collaboration of crowdsourcing gives universities the power to tap into the bright minds of students to solve complex problems with innovation, cost savings and benefits to universities and students.
In 2012, we first became familiar with one of Google's black and white animals - the Penguin. Over 12 percent of all search results were penalized for violating Google's guidelines and for providing low-quality content. Matt Cutts, the head of Google's Webspam Team, recently announced that Penguin 2.0 is set to launch in the upcoming week.
User-generated content (UGC) lives large on the Web. As a community manager, ensure content works for rather than against your brand. To realize the power of social engagement and community building in forums, social profiles, user comments or reviews, you must monitor and moderate text, images and video effectively.
In 2013, $118.4 billion is expected to be spent on content marketing, video marketing and social media, according to eMarketer. While nine out of 10 businesses market content, producing content at scale to turn your website into a powerhouse of information isn't easy to do internally.
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In 5 Types of Content Moderation to Protect Your Online Community, you learned about different types of moderation. What type is right for your content, and why does it matter? Roughly 90% of all Internet users are influenced by what they see or read online, and according to Google's John Mueller, "Without some level of policing and evaluating the content, most sites are overrun by spam and low-quality content."
According to HubSpot, businesses with websites consisting of 401-1000 pages get six times the number of leads than websites with 51-100 pages. Leads translate into ad revenue. As an online publisher, you need quality content at scale for page views that translate into ROI, making your ability to outsource content effectively mission critical.
According to research by AOL and Nielsen, people spend more than 50 percent of their time online looking at content and 30 percent on socia media where content is shared. The amount of content shared every day has increased from 27,000,000 pieces to billions of pieces of content shared across a variety of social channels every single day.
Every second of interaction with consumers creates an opportunity. Crowdsourcing content helps you grab that opportunity to meet and exceed consumer needs with insight-driven, relevant content that increases consumer engagement in three ways: 1. Establishes authority, trust and loyalty 2. Maintains relevancy with fast delivery 3.
Keeping content fresh is more important than ever. Search engines love fresh content and use it in determining ranking. Google's Penguin eats up fresh, high-quality content, spitting out the content that's not. High-value link-building favors fresh content. Social search and social shares feed on fresh content.
Wildly successful online retailers do more than sell good products at good prices. They are in-tune with consumers. They are active and effective on social media. They keep things simple. They supercharge their customer service. They experiment with marketing. They use crowdsourcing.
Crowdsourcing and crowdfunding use mass collaboration to get things done. Whether you're a trendsetting enterprise manager, a global retail giant, an entrepreneur, a progressive business manager, a digital content creation manager, the developer of the next big social media site or iPhone app, or the leader of a disaster relief effort, the use of the crowd changes how people connect to revolutionize what you do.
Today's consumers are hungry. They're hungry for content. The fresh, frequent and relatable kind. The kind that provides value. And they spend a good deal of time reading content and researching products and services on their smartphones. A poll by Harris Interactive shows that 45% of smartphone users research products on their never-out-of-reach devices.
Traditional marketing is quickly becoming a thing of the past, and here's the stats to prove it: 86 percent of people skip TV advertisements 44 percent of direct mail goes unopened 91 percent of the people who sign up for company emails unsubscribe Content marketing generates three times more leads per dollar than traditional marketing and costs roughly 62 percent less, according to Mashable.
There's really no way around it. If you do it well, you increase sales and consumer engagement. If you don't, you're left eating the dust that flies off the heels of your competitors who do. But how do you do it? How do you build and execute a content marketing strategy that works to stay one step ahead?
"Content is king" is a phrase that's ruled the SEO content castle for a while, but how much and what types of content wear the crown? How do you produce the right type of content in volumes that grow your kingdom? Buyers are overwhelmed with similar content from competing sources.
We're excited to announce the launch of our crowd-powered transcription company, Transcribe.com. Find out the benefits of audio & video transcription solutions!
Traditional modes of advertising flounder in a digital, content-driven marketplace because consumers quickly tune out irrelevant or intrusive ads. Relevant, engaging content, on the other hand, adds value to the consumer's experience with your brand, improving brand awareness and interest.
Just as you expect search engines to deliver relevant results the instant you click "search," customers expect relevant, fast results when they use your site's search function to find the products they want. Enhancing your search results not only converts potential customers to satisfied customers, but it also boosts consumer confidence and enhances your bottom line.
Turbo charging your ecomm business with crowdsourcing reboots the way you do business for more impact. A bigger footprint. Higher search ranks, conversations and retention rates. More up- and cross-selling successes. A consumer-centric, immediate-gratification culture dominates the world of e-commerce. To crush your competition, start by listening to what consumers have to say, what they want.
When executing your content strategy, you likely feel torn between two competing and time-consuming interests: keeping the search engine gods happy and providing content that is not only palatable, but fresh and engaging. So in a throw-down between SEO and customer-focused content, which emerges as the victor?
If you're a blogger, content strategist or in your company's marketing department, chances are you've had difficulty coming up with content ideas at one point or another. It's bound to happen. Content marketing basics say that we need to be constantly and consistently creating new content to keep it relevant in search engines, as well as relevant for our consumers.
