One of the most challenging projects we had recently at Aha Media involved writing content for a mobile pregnancy app for a major hospital system. Conceived as a way to help women manage their pregnancies in a healthy and fun way, the app gives pregnant women a daily task to perform.
If you're a marketing professional in higher ed, you know that social media marketing is a must for your target audience. Today's college-bound teens and educated grad students are well versed in Twitter, Instagram, Pinterest and other social sites.
Your hospital website already markets the Big Stuff to potential patients: your skilled surgeons, your latest technology, your impressive new operating suite. But what else are your potential patients looking for in a hospital? Are you letting them know that in addition to finding high quality medical care, they can also find parking?
Part of why we interview content strategists is to learn about major issues in the field, as well as situational challenges and their solutions. Matt Grocki delivers in his interview about the state of content strategy, as well as a revelatory narrative about how businesses need to seriously start thinking about how to make people the forefront of their content initiatives.
The concept of health libraries has become increasingly polarizing among my hospital clients. The cons seem to be outweighing the pros. As Mayo Clinic, WebMD and other popular health sites reign supreme as the starting pages for consumers researching health matters, do hospitals really need health libraries?
As with other companies, universities often tweak their brand to keep themselves relevant and up-to-date.These adjustments can be a complete overhaul or minor tinkering as schools try to attract new students and prospective donors. Below are 3 examples of major universities who rebranded for different reasons, each matching their own needs.
In this slideshare "Content as a Conversation: Collaborating with Content Strategists," Ahava Leibtag provides you with a step by step checklist on how to create valuable content. Learn how a content strategist can help you:
It's so fun when the Interwebs deliver. A few years ago, everyone and his brother were claiming to be SEO experts. Then they were social media 'gurus.' It seems that content strategy's time has arrived, and the robotic army of 'Kool Right Now' has descended with 'Content Is King!'
The digital marketplace is changing significantly. It doesn't even look the way it did a year ago, let alone three years ago.It is crowded. There are many experts - and your audience knows it. So how do you distinguish yourself in the crowd?
Do you know what to do with the above sign? Run into the fire? Party rockers in the house tonight? Bad humidity will greet you when you exit? Bad signage exists across the world, in all cultures, regardless of language. Getting lost for real is one thing, when you can ask for directions.
We would like to wish everyone a Happy 4th of July. We hope you enjoy your day celebrating with family and friends and that you get to eat one of the 150 million hotdogs or see one of the 14,000 firework shows! Enjoy the rest of the infographic: The 4th of July by the Numbers.
However, content audits are essential - not just important or nice to do.I can't emphasize this enough.You just cannot know what you have unless you go through it; piece by piece, format by format.You may be able to automate some of this process (there are tools out there), but at the end you need to know: If you are truly auditing all the content assets of an organization, you need to look at all of their digital properties - not just their website.
Working with a distributed writing workforce is a reality for most organizations and content professionals; a challenge you must manage on a daily basis. Here are five tools we suggest you put inside your content workforces toolbox immediately: 1. Page Tables (Templates): We work with a page template with each and every client.
What can a photo say about your brand? A strategic photo can convey just as much as carefully crafted words. In fact, your audience can sometimes learn more about your brand from the right image than from written content. We are, after all, visual creatures.
Recently Aha Media Group engaged with a large hospital corporation to create mobile content for a pregnancy app. We learned many important lessons from the engagement, including cultural differences that exist even in the United States and the constant push/pull between academic and conversational tone.
Mobile usage in today's world is huge. It has even earned an addiction term of its own - "Vibranxiety,"or Phantom Vibration Syndrome. (To think that psychologists will be treating this anxiety disorder in a couple of years.)
If you're a healthcare marketer, you definitely have heard of mhealth, or mobile health, the use of mobile communications devices to monitor an individual's health. If you're new to the concept, it's bold and it's the future-doctors and other healthcare professionals can access health data about their patients, as long as the patients record it in applications (apps).Or, some applications can be set to just run, collecting data as patients go about their normal lives.
is becoming increasing popular in the content marketing world. It is a great content sharing tool for the content marketing community. According to the infographic, The Quiet Giant of Content Marketing , created by Column Five with SlideShare, it is one of the top 150 sites on the web with over 60 million visitors a month.
One of the major pain points of any content professional is how your CMS authors handle content as they post it to the CMS. Think of a chef and a waiter: The chef has just spent hours preparing this gorgeous dish.
Sally Bagshaw, a content strategist from Australia, is the Down Under version of Sally Ride, the first American woman in space. Her excitement about content is like riding a rocket ship to a new destination. Sally's view and predictions of content are always spot on, and she gives us a revealing glimpse into the future of content in this interview.
It seems that Aha Media Group attracts clients from industries whose first letters begin with H: healthcare, hip hop, hardware and now higher education. We've noticed some major trends: Institutions of higher learning have a harder time than most defining who they are and what they offer.
Meta descriptions can be perplexing. You may ask yourself, "Why should I put a lot of effort into writing copy that will never show up on my site? " It's true; your meta descriptions appear in the backend of your site. But don't be so quick to dismiss them as hidden lines of HTML code.
With over 100 million active users, 40 million photos per day and 8,500 likes per second, has grown immensely popular since its launch in 2010.People love pictures, and in today's world when every Smartphone has a camera, pictures can be used to tell great stories.
Just do a search on "Advertising on Facebook" and you'll find hundreds of articles - both for and against.There are both stories of huge success and horror stories from business owners about their experiences.
We recently shared with your our 5 Content Marketing Pinterest Boards You Should Follow . But don't just be a follower; be a leader. There are plenty of excellent reasons why your business should be pinning away. Here are our top 5 most persuasive reasons why Pinterest is a smart move: 1.
