List Headline Image
Updated by Jeannie Walters on Jan 30, 2015
22 items   2 followers   0 votes   7.6k views

Microinteraction of the Month

Each month, we pick a great example of a microinteraction - either what to do OR what not to do. Microinteractions are the small moments that impact the customer experience.

Aug 05, 2013 by Anne Reuss - - 1044
January Microinteraction of the Month

What's a microinteraction? It's the little thing that sets the tone for an experience. We're obsessed with them around here. We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone's entire day.

Aug 05, 2013 by Anne Reuss - - 1134
LOVE: Feburary Microinteraction of the Month

Last month, we introduced the idea of recognizing our favorite (and not so favorite) microinteractions. It's the little thing that sets the tone for an experience.

Aug 05, 2013 by Anne Reuss - - 1267
March Microinteraction of the Month: No Permission? Not Impressed. - 360 Connext

No permission?? Not impressed. Microinteractions can be ghastly too and leave the customer with a bad impression so it's helpful to pay attention!

Aug 05, 2013 by Anne Reuss - - 1148
This Bandaid Can Save a Life: Microinteraction of the Month - April

I saw this picture scroll by in my Facebook feed. Like, hold up! I zoomed in and gasped. Genius microinteraction and packaging

Aug 05, 2013 by Anne Reuss - - 1267
It's Your Fault, Customer: Microinteraction of the Month - May

I love when we get microinteraction submissions from members of our community! It shows two things: 1. These small moments matter. Just as we preach around here, those small moments we have to interact with customers (or just fellow humans) are precious. They should enlighten, entertain or educate. Not disappoint like this one.

Aug 05, 2013 by Anne Reuss - - 1401
June Microinteraction of the Month: 404 Page Call-To-Action

Finding what you need in today's world can be a real challenge but wicked good microinteractions like this can delight (and help) the customer

Aug 05, 2013 by Anne Reuss - - 1431
July Microinteraction of the Month: GrubHub Delights Employees

You don't have to send your employees on a posh escape to make them stay.

Oct 01, 2013 by Anne Reuss - - 1476
If You Want to Offend Customers, This is Foolproof

Our Microinteraction of the Month comes from Stan Phelps of 9INCH Marketing who captured a rather unfortunate microinteraction that might offend customers.

Oct 02, 2013 by Anne Reuss - - 1327
Why One Bad Customer Interaction Could Haunt Your Brand

A bad customer service email is just one interaction, but these kind of things could haunt your brand.

Nov 03, 2013 by Anne Reuss - - 1073
Spooky Microinteractions Linger

Do you know what a FUSER error is? Most don't, and it's just a pain.

Dec 31, 2013 by Anne Reuss - - 1119
Customer Delight Through Personalized Experiences

Google Doodles are delightful and engaging, but imagine the surprise when they personalized it one day for a lady's birthay!!

Dec 31, 2013 by Anne Reuss - - 1461
Disaster Alert: Proactive Customer Service to the Rescue

A bad customer experience might be remembered, but how you handle it proactively will make a lasting impression. Heroes are never made in absence of a crisis!

Jan 31, 2014 by Anne Reuss - - 1297
Why Did Beer + Transparency Earn Microinteraction of the Month?

A beer store went public on Facebook when they accidentally overcharged a customer.

Feb 28, 2014 by Anne Reuss - - 1402
Griled Cheese Joint Delivers on Customer Centric Services with a QR Code

The Melt, a grilled cheese joint chain, came up with an innovative way to leverage the usually banal QR code to deliver a customer centric service!

Mar 31, 2014 by Anne Reuss - - 1090
How One Microinteraction Spells Merchandising Genius

Do not touch! You break, you buy. I'm sure everyone has seen signs like this, especially in retail stores. So many times, in fact, that we no longer really need to see them. We often assume these rules apply in most places. Why do many retailers feel the customers don't need to touch anything?

Jun 03, 2014 by Anne Reuss - - 1297
The Best Email Blunder Comeback Ever

Scrambling to fix that mistake? This amazing email comeback teaches us how to recover from mistakes.

Jul 29, 2014 by Anne Reuss - - 1148
Why "Out of Order" Isn't Out of Bounds To Customers - Customer Experience Consulting

The restroom at my local San Francisco Starbucks has been Out of Order for at least seven months. That's what the signs have been telling me, anyway. After the first month, I thought, "man, contractors must be expensive in the Bay Area," but then I grew suspicious.

Aug 01, 2014 by Anne Reuss - - 1178
Empowered Employees Outshine "By the Book" Service

My mother, Jane Reuss, is a Member Engagement Advisor for Life Time Fitness. When visiting her at her office recently, I was befuddled when I saw a cute pyramid of water bottles wrapped in gym towels on the counter behind her desk. I asked her, "Mom, what are those?"

Sep 03, 2014 by Anne Reuss - - 1118
This Simple and Coolest Customer Care Idea Will Inspire You - Customer Experience Consulting

This is a Public Service Announcement: Good guys don't finish last in customer service! The pressure to stay competitive is more prevalent now. Who has the "raddest and baddest" mobile site? Who came up with the most creative social media campaign or packaging design for bandages?

Oct 27, 2014 by Anne Reuss - - 1341
Why Customer Support Email Should Be Considered Sacred

Email is one of the few fertile grounds you have left for building customer relationships.

Nov 06, 2014 by Anne Reuss - - 1431
Spooky Calls-To-Action For Converting Visitors

Creative ways to spook your customers out of making following your call to actions!

Jan 30, 2015 by Anne Reuss - - 1133
Tying the Knot on Top-Notch Customer Service
Mariano's literally put thought and care in tying the knot - here's why we can't overlook it.