When it comes to writing persuasive copy, smart writers know that the devil is definitely in the details. Doing things correctly requires testing, testing, and more testing , but also a bit of inspiration (so that you have ideas on what to test).
Ever since the Madman era, copywriting has been a significant part of any marketer's job. And in today's digital, text-driven world it is as important as it has ever been. The art of turning words into a beautiful composition that gets attention, inspires action, and consequently sells is something we encounter daily, whether when watching TV or signing up for yet another Facebook-killer.
Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate. The beautiful part about these tweaks is that you don't have to be a professional writer or a wordsmith...
