Why Images Matter in Content Marketing & Social Media

Why images matter

Images make everything better! Well, not everything, just most things. Currently, we are watching the rise of visual social media. Images are getting more traction than words on Instagram, Pinterest, YouTube and Facebook. That's not a surprise as our brains love images. We are visual people.

This is the first post in a series on how to build images into your social strategy, based on a recent Shoutlet webinar. Subscribe to our blog in the right sidebar to have the next posts in the series delivered straight to your inbox. On social media, you have people's attention for seconds (at best).

Have you thought about what the images on your web site imply about the experience you are promising? Do we do anything any more without checking it out online first? Heard about a good restaurant from a friend? We look it up on our phone. Planning on attending an event with a new organization?

Just when marketers thought they'd mastered social media marketing-creating and monitoring tweets, posts, and links-now the social Web is morphing again. Today, social networks are all about images. Photo-centric social sites such as Pinterest, Instagram, and Tumblr are rising quickly in popularity, while Facebook continues to revamp its Web and mobile feeds to focus on the more than 300 million photos its members upload every day.

Last night (12th June) we took part in The Sharp Project's Event005, holding a workshop to a very enthusiastic audience, with a practical session about creating images for Twitter. Social media is crucial for many business, small and large, and we all know how important images are for getting opens

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there.