Duplicate content is a huge topic in the search engine optimization (SEO) space; heck, we even have a category devoted to the topic. But should we worry about it? Google's head of search spam, Matt Cutts, said he wouldn't stress about it - that is, unless it is spammy duplicate content.
As organic search result pages become increasingly overcrowded with more types of content - like videos, articles, and PDFs - standing out in the crowd is becoming more and more difficult. Even being on the first page is no longer enough, or even ranking at the top of the page.
Google's Distinguished Engineer Matt Cutts recently clarified that Panda updates are still going out every month; Google won't tell you about it (although, Google did just confirm a Panda update last week, so it's obvious you can't trust anything Google says ); and that updates roll out slowly over a 10-day period.
Like last year, the Ranking Factor - Rank Correlation study deals with the definition and evaluation of factors that differentiate better-positioned websites from pages placed further back in the organic search results - i.e.: pages that have a positive rank correlation.
By , on July 26, 2013, at 12:26 am Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something's a little different. A little off. It's as if search engines took a left turn instead of a right turn, back in the early 2000s.
