Mom bloggers who are selling services should building a formal sales funnel, which builds the most solid online business possible. A sales funnel works by attracting potential customers with free or very-low-cost items, and then convincing these potential customers to sign up on your mailing list or subscribe to your RSS feed.
Fundamental to the success of many Internet companies, in particular information product based businesses, is the concept of the sales funnel. Many of the most well known Internet marketers established themselves in a niche and dominate by crafting a highly refined sales funnel process, guiding consumers through a tested and optimized channel of marketing and sales.
In part one of this series on the Sales Funnel, I related my story of becoming a customer of the Double Your Dating information product business, and how I experienced the sales funnel used by David DeAngelo, to sell his dating products.
Now we head into the meaty section of the Sales Funnel, the back end, where the big profits are made. If you haven't read the first two parts of this series make sure to catch up, starting with the sales funnel explained and a look at front end marketing.
In the final chapter of this series on the Sales Funnel we look at how you can begin the process of setting up your own sales funnel based business, in particular an Internet business. I will illustrate using an example of the sales funnel I am currently developing for my own blogging information business.
Many people have been interested in a recent post that I made with regards to the importance of building a Sales Funnel in your website. I have received comments from people telling me that the idea is compelling and the thought of increasing website conversion rates without increasing internet marketing ad is something that is very interesting.
In my previous post describing a sales funnel development case study, I described a particular client that came to us to help them improve the conversion rate of website visitors. I also explained what steps we took to figure out what the problem of the website was.
How does a sales funnel work? A sales funnel is different than your ordinary sales process in that it approaches the sale as an ongoing process rather than a one time "hit or miss" proposition.