amyporterfield content audit

Facebook used to prohibit any calls to action or even any contact information on your cover image. The good news is, the guidelines have changed! Now you can now include contact information, pricing, and calls to action in your timeline cover photo. This change of policy first occurred in March of 2013.

On this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others.

Building an engaged email list is high on most savvy business owner's priorities, because email is the one platform that is unlikely to shift. Twitter might become too glutted with messages to be effective, Facebook might enforce stricter publishing guidelines, and Pinterest might be taken over by a new social media platform.

This episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert."

Like never before in the history of business, our personal and commercial relationships are merging and entangling, line for line, pixel for pixel. When I looked at my Facebook news feed recently, the first thing I saw was a status update from my friend Chris Moody, a community manager for the software company Redhat Linux, about his son: "In less than a month, my little man will be 1 year old.

So you've set up your Facebook Page and now you're ready to start attracting fans... why is no one liking your Page? This is a common challenge that businesses face when they begin using Facebook to market. The good news is that there are some proven tips and strategies that will help you attract more quality, engaged fans.

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list.

There are so many fantastic social media tools available to help your business, but it's very difficult to get time to check them out. If you use the right tools you can become more effective and efficient and this will lead to improved results in social media.

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top.

You probably already know that images work on Facebook and that users are more likely to engage with brands that post pictures, rather than other types of media on Facebook. Photos on Facebook generate 53% more like than the average post, and posts with more likes increase your engagement.

Today's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media.

If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results. - Tony Robbins One of the questions I frequently get asked by small businesses is, "How do you know which social media channel to be on?"

On this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions.

On this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing.

This session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans.

On this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting.

For businesses, Facebook is only as good as it is valuable. Value can be defined in a number of different ways, but this post focuses on conversions and the bottom line: money. Calculating how much money they make from their Facebook Pages is difficult for businesses of all sizes.

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today's episode is a special one because it's something many of you actually asked for in response to a survey I sent out a few months ago.

Are you already advertising on Facebook - but not yet seeing the results you hoped for? If you want your ad spending to yield more fans, leads or sales, you might just need to tweak your strategy a little bit to start seeing a better return on investment.

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me.

I have to be honest. I had no clue how powerful a podcast could be. That may have had something to do with the fact that I never actually listened to any. Seriously, up until about a year ago I had not listened to a single podcast.

Today I'm beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right? Because we're all so busy, consistently creating content is a challenge and is often an afterthought - something we'll do when we "have more time."

A blog can be the most powerful web marketing tool at your disposal, but only if your ideal customers can find it. In this article I'll show you some simple changes you can make to your own blog that will help increase your search engine visibility, drive more traffic to your blog and generate more leads and sales for your business.

Welcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!)