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Posted by Shelly Kramer on July 26, 2013 · Although SEO best practices are undeniably important, learning SEO is no easy task. That's why you need to know about the must-bookmark directory of SEO tools created by SEOChat.

New stats show that LinkedIn is becoming the leading network for B2B social media marketing. And if you haven't already incorporated LinkedIn as an integral part of your B2B social media marketing strategy, these stats should change your mind.

You are here: Home / Blog / Blog Marketing / [Real Time Marketing Series] Media Integration: Three Key Takeaways Posted by Guest on July 24, 2013 · Leave a Comment At SXSW in March, Expion hosted "The Power of Microcontent Marketing in the Moment" panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-founder, VaynerMedia; David Berkowitz, VP, Emerging Media, 360i; and our very own Albert Chou, Chief Innovation Officer, Expion.

Posted by Shelly Kramer on July 23, 2013 · 11 Comments We've long preached the gospel of engaging content as an effective lead generation tool-and it seems B2B marketers agree! A study from Holger Shulze shows that B2B marketers not only use content as a lead generation tool- they prioritize lead gen as one of their top content marketing goals.

Posted by Guest on July 22, 2013 · Leave a Comment Meet Tavi Gevinson, a 16-year-old who's taking the Internet and publishing industry by storm. A proud feminist (and style blogger and magazine publisher), she also has some definitive ideas about what makes a strong female character.

Posted by Shelly Kramer on July 19, 2013 · As strong community management becomes an increasingly integral part of any digital marketing strategy, it's fascinating to watch the continued evolution of the community manager. What was once an infrequently filled role has become a widespread position that's slowly being viewed as a more valuable asset.

Posted by Shelly Kramer on July 18, 2013 · 15 Comments This morning my seven year-old twins were remembering something that one of their preschool teachers had taught them while they readied themselves for swim practice.

Posted by Shelly Kramer on July 17, 2013 · Data driven marketing is changing the face of marketing today, in both the B2C and the B2B space. Personalization, segmentation and customization of messages designed to suit the customers' needs, as well as utilization of marketing automation tactics, are critical components of success.

Posted by Guest on July 16, 2013 · Yahoo! announced that on July 15, it will be "freeing up" inactive email addresses, making them available to claim by someone new. Any Yahoo! email address that has been inactive for 12 months was deactivated on July 15th and will remain dormant for 30 days before becoming a new, claimable email address for someone else.

Posted by Shelly Kramer on July 15, 2013 · 11 Comments As overall Internet usage continues to grow, it's continuing to eclipse other forms of media-and for young adults, the internet has emerged as the place where they spend the most amount of time compared to any other type of media.

Posted by Shelly Kramer on July 12, 2013 · A colleague pointed to a really cool blog she'd discovered on Twitter the other day and while poking around the site/blog and getting to know the writer (a/k/a stalking him on the interwebz), it was also exciting to find a young civil engineer writing about, you guessed it, engineering.

Posted by Guest on July 11, 2013 · If eyes are the windows to the soul, then subject lines are the path to successful email marketing. Romantic, huh? Guest blogger Betsy Glickman wrote an inspiring post last month, 4 Tips for Creating a Compelling Email Pitch, and her first tip-crafting a superlative subject line-stayed with me.

Posted by Shelly Kramer on July 10, 2013 · Here's a secret about your B2B blogging efforts-the writing is, comparatively, the easy part. There's so much else, in addition to writing, that contributes to the success of a blog, especially in the B2B space.

LinkedIn's evolution into content-rich professional networking platform is expected to continue with the introduction of sponsored posts, a new feature that gives individuals and companies a chance to be more prominently featured in LinkedIn's feed-and gives LinkedIn another potential revenue stream.

Posted by Shelly Kramer on July 8, 2013 · If you're looking for yet another reason to justify the importance of an active, thoughtful social media presence, here's one: social media can improve your search ranking. You've probably already noticed this correlation-yet it's probably more widespread than you realized.

Posted by Shelly Kramer on July 3, 2013 · 27 Comments If you're a parent of a teenager, Ask.FM should definitely be on your radar-and not for a good reason. The Q&A app might, on the surface, seem innocent-yet it's become a hotspot for profanity, innuendos and even bullying.

Posted by Shelly Kramer on July 2, 2013 · 19 Comments When it comes to website copy, knowing when and what people read is the key to developing an effective, lead-generating site. And while we often hear that people scan instead of reading, there are instances in which web copy (or at least a portion of it) is actually read.

Posted by Guest on July 1, 2013 · 10 Comments Infographics aren't what they used to be, and I'm not referring to Google's stance on them. There are ways around that, obviously, but I'm referring more towards the design and use of them.

Posted by Shelly Kramer on June 28, 2013 · Whether you're a blogger or someone who works with them on blogger outreach campaigns, understanding FTC blogger disclosure guidelines is becoming more important than ever. By following guidelines, you can help protect your blog, brand and/or client -and when it comes to the Internet, it's always better to be safe than sorry!

Reaching out to someone about a product demo is, in essence, a form of digital outreach. And as I participate in more and more demos, I've quickly realized that there's a right way (and a very wrong way) to go about the process. A successful case study landed in my inbox last week.

Keeping your arms around everything that's going on with social media and in digital could be a full-time job. Thankfully, Mary Meeker has been putting out an epic deck for the last 2 years called " Internet Trends," and she's taken it on as her full-time job to summarize for the rest of us where digital and social are going.

Posted by Shelly Kramer on June 25, 2013 · Crowdfunding giant Kickstarter hit a rough patch lately with some project misses (and some all-out fails), but one thing they've done right? Crisis communications, a notoriously complicated area for brands and businesses-and one that can, in many instances, determine overall brand image and sometimes even the ultimate success of a company.

Posted by Shelly Kramer on June 24, 2013 · We talk about the importance of video as part of an integrated marketing strategy all the time. Some brands get it, some don't. And for many, especially small to medium sized businesses, video just seems either incomprehensible insofar as how to integrate into a campaign or too far out of reach from a budget standpoint.

Posted by Guest on June 21, 2013 · While attending the first annual Integrated Marketing Week event last week, I was asked about my target audience by a business development manager from a Japanese digital agency. Entering that morning's festivities, I would have answered graphic designers and creative directors from companies, big and small.

Posted by Shelly Kramer on June 20, 2013 · As enterprise-level social media use (slowly) becomes more widespread, more information is becoming available about how enterprise employees use social media to work. One interesting finding? Women are more likely to collaborate with social media, while men tend to use social tools to research competitors and expand their networks.