Before people gamed every post for "Content Marketing" optimization, people used blogs to converse, including expressions of gratitude. I guess I am old school, so forget Google. It's time to thank folks for their help last week with the Punish Geoff Fundraiser for Civilination. In all we raised almost $3,000 together for online civility.
I've got a bad case of NOMO. You probably already heard of FOMO - 'Fear of Missing Out - the phenomena of social media addiction increasingly studied by psychologists. According to MyLife.com, 56% of social media users suffer from FOMO. Well, I've got the opposite problem, a bad case of NOMO, as in No More.
This blog post is running in support of my Punish Geoff Fundraiser: Civilination! Please consider a donation to support better online conversations. At the time of publishing, we have raised more than $3,000 for the Civilination Academy. Long-term readers know I have attempted to evolve my language to become more mindful of others.
This blog post is running in support of my Punish Geoff Fundraiser: Civilination! Please consider a donation to support better online conversations. At the time of publishing, $240 in matching donations remained. I often come up with blog ideas and then scrap them. They're too pointed, petty or pedantic.
My former colleague Andrea Weckerle is organizing a fundraiser to build a Civilination Academy for Online Conflict Management. She asked me to help, given my past history, and of course I am delighted, so welcome to the second Punish Geoff Fundraiser: Civilination!
The following is a guest post by my friend Jay Baer, a hype-free social media and content strategist, author, and speaker. He just released a book called Youtility (check out my review here), and is out and about quite a bit these days.
Many people are on vacation right now. To restore productivity, we need to create breaks. Vacations let us live a little, rest, and restore perspective. It's one of the primary reasons I am thrilled to plan a two week vacation for this September. Over the years, I have found rest helps me excel.
Susan Murphy wrote a post a couple of months ago called Choose Your Own Adventure. The post played off the children's book series to discuss how social media really provides people the opportunity to opt-in or out of any particular group or conversation.
We're as free as we want to be. Perhaps it's a trite statement, yet with the Fourth of July holiday upon us, I cannot help but consider it. Freedom is a choice. At least for those of us that are fortunate enough to live in countries where we aren't punished for speaking our mind in private conversation or online.
Big data continues to confound the average marketer. The issue surrounds comprehending the data that matters. Marketers need to understand how to use the technology. Big data has no value unless you can mine information sets to achieve better business outcomes. Which data sets make for richer relationships with prospects and customers?
Zombies are a common movie and entertainment theme, from the TV series Walking Dead to regular movies like Shaun of the Dead. Now that Arnold Schwarzenegger will make his zombie movie debut in Maggie, I am wondering if the zombie apocalypse will ever end.
Recently, I've witnessed several acts of plagiarism and stealing. As the need for content and attention (a result of good marketing ideas) increases, it's likely individuals will engage in more thefts. Unfortunately, stealing ideas and content is something that impacts all businesses and individuals trying to monetize their online activities (here's a piece on how to detect plagiarism).
YouTube may have the most to lose from Facebook's response to Vine, 15 second format videos on Instagram. Normally, I don't blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed.
Last week I spoke at the All Sports United Summit at NCAA headquarters in Indianapolis. It was a great time, and I got to meet several current and former athletes who have built foundations to better their communities. Smoking cigars and talking with NFL players and Olympians was an eye opening experience.
Have you seen Jimmy Kimmel's Mean Tweets skit yet? I finally did when the NBA version came out a week ago (below). The tongue-in-cheek celebrity response to Twitter's raucous social media culture pierces through a lot of hubris. Mean Tweets says what many of us involved in online community management feel.
One of the things I appreciate about working with my client Vocus is their willingness to try different things. In discussions this past January, we saw a core weakness in the online marketing conversation stories and discussions on industry pain points. Specifically, there was a lack of data.
Strong opinions throughout the social web bear a resemeblance to the 19th century romantic movement. Consider the sheer force of emotional passion and righteousness behind espoused ideals. The romantic movement responded to the constraints of the early industrial era and enlightenment, a way for the mind to break free from the machine.
What happened to the lost art of thank you? Returning to basic relationship principles is a constant theme in marketing conversation. If you want to build on relationships, then say thank you. Yet, in this fast age of Internet business and new millennium expectations, people say thanks less frequently.
Businesses think they own their products and experiences. That's why they brand them, put their personal mark on them, and make signature experiences. The role community members play in creating and developing successful brands is a stark change. This collaborative shift is caused by technology in the form of social and mobile, and a new "we" ethos brought on by millennials.
Over the past few months I babbled about a secret project in blog posts now and then. It's time to lift the curtain and reveal the project. I intend to release a science fiction novel at the end of summer. Here's some more babble for you.
If you think small, you stay small. That's why companies and brands that treat social like a unique practice - a box within the larger whole - will struggle to achieve results and intangible outcomes. Building seemless customer experiences should take the fore in all strategies.
A colleague has been struggling with some negative talk on the back channel and asked me how I deal with it. When someone slights me, I use that resentment to drive me further, finish hard projects, go the extra mile, and get up when I fail. This is the famous chalkboard moment.
Image source: Aumanack Diversão sem limite After reading last week's post on science fiction, Erin Feldman asked me to suggest a few books in the genre. Of course, I was delighted. So here are my favorite science fiction books (and trilogies) of all time. You'll see they span sub genre and era.
Freedom allows many things, good and bad. The rationalization of justified Internet vigilantes arguably falls in both camps, depending on your perspective. We love the archetype of the vigilante, the person who goes out and meters justice when authorities fail to do so. In a romantic sense, it makes sense.
Since this weekend marks the unofficial beginning of summer, and I already know how my summer will end, let's talk science fiction. I registered for the 71st World Science Fiction Convention this coming Labor Day weekend. It will be a nerd dream come true on a few levels.
