Most people are "lurkers" in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they "do" participate... it is just vicariously via those who do engage and interact. There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.
Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy. I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things.
Ted Rubin, author, Forbes Top 50 Social Media Power Influencer, is my guest this week on The Inside Social Media Podcast. Click here to subscribe to the podcast on iTunes Ted's been recommended by a few of my previous guests that I've had here on the show and I'm really excited to bring you my chat with him.
Most C-level Executives, CMO included, view "Social" as media-but they don't know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes-but don't know what to do with them afterward. CMO's also make the mistake of assuming that the social audience has the same pain and passion points as their face-to-face or store audience.
by Chloe Jeffreys on July 11, 2013 in Coffee with Chloe, GenFabTV, Social Media - VIDEO interview below Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship , in person, but didn't take it.
This might not seem like much to many, but that Tour de France bracelet is the first gift my 18yr old has given me in 5 years. She brought it back from France.
Home " Featured, Marketing, Social Media/Marketing, Video " Hey @TheEllenShow... Let's Make it Happen :-) #90DaysToEllen
Have you given your brand a "personality test" lately? When you think of big brands that stand out, what comes to mind-just their product, or how their communications make you feel about them? It used to be that mass advertising was the way brands developed a personality, but that's no longer the case.
Originally posted at Thinking Out Loud Ted Rubin is the Chief Social Marketing Officer of Collective Bias, a Social Shopper Media Company that drives retail sales through the coordinated creation of social media stories. He is also a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™...
05 June 2013 9:00 AM | Kim Carter - ADMA How did you get started in social media? I like to say I got started in social media as soon as I got involved in this thing we call the Internet when I joined Seth Godin's start-up, Yoyodyne, in 1997.
Published on May 28, 2013 smartercommerce Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a blogger and building a blogger community.
"Our actions run as causes, and they come back to us as effects." ~Herman Melville Ladies, yes I am calling you out, and feel free to push back if you really disagree... what is the deal with the scowls all the time? It's even the weekend and everywhere all I see is what I call "that look."
Published on Jun 17, 2013 Content Creation Is The Ultimate Fan Advocacy, Ted Rubin of CollectiveBias at Social Fresh EAST 2013, in Tampa FL. For more info on the latest Social Fresh, social media conference: http://socialfreshconference.com comments
Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places. Here are a few things to consider in addition to just posting articles and working the SEO angle...
Home " Featured, Marketing, Social Media/Marketing " Does Your Content Mean Anything? - Ted Rubin, @SocialFresh EAST 2013 (video)
How a savvy salesman became a social media guru by Ted Rubin I like to say I got started in social media when I got involved in this thing we call the Internet. It was 1997 when I joined Seth Godin's start-up, Yoyodyne. It was the first Internet-based direct marketer...
2009 when the girls were still a part of my parent's life. My Dad, Sheldon Rubin (yes Sheldon/Shelly... the scene in "When Harry met Sally" didn't make it easy for me to look at my Dad for a while, LOL), taught me the value of friendship, at all levels, and how important it is to be a friend first without expectation.
Professor of Latin American History at Boston University As a professor, I'm used to knowing what I'm going to say. But when I wrote a book with my daughter, she persuaded me to go off script. More than a decade ago, I brought her to a political meeting in the countryside of southern Brazil.
Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a blogger and building a blogger community.
There's a lot of angst in marketing land right now. With Google's Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What's a marketer to think?
As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement-particularly in social media circles-it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than likes and clicks to develop relationships.
Home " Featured, Marketing, Social Media/Marketing " "Your Value Doesn't Decrease Based On Someone's Inability To See Your Worth"...
I've come to the conclusion that negative social media issues are like plane crashes. The big bad ones get media attention, which produces a disproportionate fear in the marketplace, but airline disasters don't happen every day.
WHAT IT REALLY TAKES TO BE A 'FRIEND' Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born. ~Anais Nin FACEBOOK HAS DONE AN AMAZING THING-they now own the word friend.
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at and co-author of the book, Return on Relationship . Comments comments Tags: @tedrubin, Collective Bias, Cox Blue, Cox Business, Featured, Martin Jones, Return on Relationship, RonR, ROR, Shopper Marketing, Shopper Media, ted rubin Related Posts " Want Measurable ROI from Social Media...
