Social Media & Internet Marketing Guides

Quantifying an ROI from social media is only possible after you've developed a strategic plan that will make measurement both clear and easy. When it comes to social media "80% of marketers begin with tactics instead of goals" - eMarketer Report.

A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger.

SEO can be complex, and despite the huge volume of online resources devoted to the topic, as a business owner you may still be left scratching your head as to how you match up when it comes to your own website and online presence. All is not lost, however.

In Part 1 of a Beginner's Guide to SEO, we explored five fundamental areas to review when kick-starting your campaign. In Part 2 of this two-part series, we will move towards some of the more strategic elements which, when taken together, could serve as the basis of your SEO strategy for a period of months or years.

Find out how to best use Facebook local search for your business through optimization of your page and the generation of user interaction. The recent introduction of new Facebook features such as Graph Search and Facebook Home show how fast the user social experience is moving.

Facebook is the largest social network in the world. It has over one billion active users with more than half of them using Facebook on a mobile device. Find out about the best ways to tap into this gigantic marketing opportunity for business.

Tap into professional knowledge, insights and opportunities through growing your business network. LinkedIn is the world's largest professional network and a social platform to manage your professional identity and brand. Find out what you need to know about Linkedin for business to get started.

Since Twitter first started in July 2006 it has grown to 500+ million registered members and 140+million active users worldwide sending out 340 million tweets a day ( Twitter stats March 2012). Find out how to best use Twitter for business including getting set up, finding followers, tweeting, managing accounts and marketing.

You Tube is the 2nd biggest search engine in world behind the mighty Google itself. So there is no doubt that you as a company need a presence there, here's everything you need to know about YouTube for business to get started.

Since its launch in 2009, a long time perception of Foursquare is that it is a fun mobile app to use when checking in to a physical location.

Google Analytics is one of the best metric monitoring tools on the market. It's free to use, can be customised to suit your business needs and- if used correctly- can guide all of your digital decisions. Read this ultimate guide and learn how to customise your Google Analytics account and how to use the options to gleam powerful insights.

Pinterest is one of the newest social media channels which has really taken off in the last 12 months. It's now the 3rd most popular social network site in the world [according to a study by Experian Hitwise]. Find out how you can use Pinterest to drive business and allow existing and potential customers to engage with your brand.

Find out how to use Instagram for business and effectively market your brand and products on this new mobile based social media. Instagram initially started as a fresh photo-editor app that helped users create colour rich photos with their many filters. However it has now become an image rich social network with over 100 million active users.

Google Adwords is one of the front-runners in online advertising, which also includes Facebook, Bing, LinkedIn and banner ads. But as every advertising platform has a specific audience and setup, understanding Adwords in greater detail, will help your business increase clicks to the website, gain visibility in searches and improve online goals.

The future is exciting for Google+ as it's parent Company Google Inc. concentrate on the Social sharing and recommendation platform; combining their leading online search expertise with the creation and publication of rich content that will re-invent search on a personal level.

Guy Kawasaki made a quote that I love - "The nobodies are the new somebodies". Over the past 5 years businesses have had a big focus on generating Likes, Followers, Connections and friends on their various Social Media sites. Companies have become obsessed by numbers.

Many businesses hesitate to use Mobile SMS Marketing. Find out how you can use Mobile SMS Marketing to drive business and encourage customers to engage with your brand.

The adoption of mobile (smartphones/tablets) has changed the face of online marketing and ecommerce ( Mobile Marketing and Mobile Commerce). Some have coined the phrase 'Digital Darwinism' to describe the speed at which digital evolution is taking place due to this disruptive technology.

Find out how to best use Infographics for business through the creative preparation, layout definition and post creation sharing strategy. [Image: Hubspot} What is an Infographic? An Infographic is a way of taking complex and detailed information and presenting it in a visually pleasing way that is easy to assimilate and, most importantly, share online.

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels, schedule posts, track mentions and traffic. It allows businesses and teams to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+.

BizSugar is a niche resource and social networking platform for the small business community. The social networking platform is owned and operated by Anita Campbell of Small Business Trends LLC. Small Business Trends LLC is a stable of 7 websites including the flagship site Small Business Trends, group business blog Tweak Your Biz and BizSugar.

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a business, its brand and content to an advanced and educated audience.