Popular Today in Business: All Popular Articles Marketing and lead generation is a social activity . No matter what kind of work you do in this discipline, you will meet a lot of people, be it customers or your colleagues. That is why it is important that you know how to deal with them, especially potential B2B leads.
Popular Today in Social: All Popular Articles Social media may not influence voters to walk to the voting booth and politicians very well know it. But, they also know that today debates happen on platforms like Twitter. The ruling government which is backed by the country's oldest political party, Congress has been working on beefing up its social media activities.
If you work in sales long enough, you'll eventually have a bad day where you just want to throw in the towel. Over the last few years, I've seen many good days and a few bad. One thing I've noticed is that depending on the organization; the number of bad days is often directly related to your manager.
Last month, in a move that even a blind man in a blindfold standing in front of a brick wall could have seen coming a mile off, Facebook finally introduced hashtags and thus eradicated the menace of people using them in updates when they serve no purpose but to provide a funny little accent to one of their many witty updates.
In the first quarter of 2013, we saw an interesting and unexpected development. While the corporate earnings of S&P 500 companies were better than expected, their revenues weren't nearly as impressive. Just 46% of S&P 500 companies reported revenues above estimates. (Source: FactSet, May 31, 2013.)
Popular Today in Tech: All Popular Articles The Ford Motor Company has been riding a wave of innovation spurred on by its MyFord Touch and SYNC systems. But as more auto manufacturers put touchscreens in their dashboards, Ford has decided to make a U-turn back to knobs and buttons.
It was almost perfect. Quoting from an Apple ad, "less but actually more." The specs are top of the line and boy, this tablet's a looker. Indeed, reviewers were awed by the Sony Xperia Tablet Z's features: The almost-mythical thinness compared to the offerings available on the market these days, the relatively light weight....
Popular Today in Business: All Popular Articles Regardless of the industry they work in, a large part of a manager's job is analysing the tools at their disposal. Most managers will have a certain budget to spend on equipment and it's crucial for them constantly ensure that these investments are cost-effective.
The business world is moving faster than ever before, and busy professionals are increasingly looking for digital tools that can keep up with their nonstop lifestyles. The FreshBooks mobile apps bring all the tools that business owners expect from their financial management and accounting platforms into the cloud, making it possible for executives, managers and freelancers to track time, create invoices, and check balances from any place at any time.
How did Newcastle Brown Ale become the fastest growing brand on Facebook? Brutal honesty. And a heavy-handed pour of dry humor. (Or should that be dry humour for the Brits?) The brewery's partnership with creative agency Droga5 bumped their Facebook page up from 59,384 'Likes' to 661,771 'Likes' ( a 1,114% increase) - though they've added another 100k 'Likes' since those statistics were published.
When objections are raised, it means that sales leads are being careful. The worst that they can do is to make the wrong decisions. When rejections aroused, prospects are gathering information what will serve as their bases in assessing your company's products and/or services.
One of the most exciting characteristics of content marketing strategy is also one of its biggest challenges: It's always evolving, and often at breakneck speed. New platforms and channels launch practically every day. New data produces new insights, which in turn spur the development of new tools and technologies for more effective content creation and delivery.
On paper, the marketing team that you hired for your website - made up by your social media analyst, SEO specialist, graphic designer, and writer (have we missed anything else?) - has all the right stuff: fancy college degrees, an extensive skill set, and a comprehensive work background.
If you are pondering an advertising campaign for your company, you know you are going to have to do some work to prove that the investment will be worthwhile.
Popular Today in Business: All Popular Articles Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn't make sense to anyone around you. Just maybe, that means it is time to take a break.
Popular Today in Business: All Popular Articles My good friend, Robbie Reese, asked me the other day over a beer: "How do you muster up enough confidence to share your thoughts with the world?" Great question. Basically what he was asking was how do you overcome the inner voice (aka the Resistance) that says..."Who cares what you have to say?"
When a brand seeks to harness the power of marketing automation, it's easy to be distracted by expecting dramatic results right away. You're ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.
Popular Today in Business: All Popular Articles With answering machines being placed in most homes and businesses today, telemarketers should learn to leave the right kind of message in order to get the right kind of response.
I was speaking with a fellow consultant a while back, and the subject wandered over to one of the difficulties of being a solopreneur/ small business owner. Ever feel alone out there, hacking your way through the weeds? Yeah - join the club.
Let's face it! When we wash away all the hyperbole, so many of our products, services and solutions have become commoditized. When I first started selling, I sold mainframe computers, today, they're virtually commoditized. Take complex enterprise software systems, whether ERP, CRM, whatever; for all intents they're commoditized.
Popular Today in Business: All Popular Articles Branding in the corporate world is an intricately planned activity or at least should be. But there is still a separation when it comes to the brand and those who manage the brand. Not so when it comes to personal branding.
Popular Today in Social: All Popular Articles Now is the time to woo people, not Google. Killer pandas. Blood-thirsty penguins. Google is unleashing its wrath on SEO. Affiliate marketers and small businesses are getting crushed after algorithm updates by revenue generating sites disappearing overnight.
It used to be a world where one does everything necessary to survive and does not depend on someone else. But now, one notion is becoming more apparent: that almost every undertaking in our lives can be done for us instead of doing it ourselves.
Popular Today in Tech: All Popular Articles In the wake of the revelations over the NSA's PRISM program, one consequence could be that firms are likely to be much more wary of public cloud service providers.
Popular Today in Business: All Popular Articles The Federal Reserve has made it very clear that it wants to stop quantitative easing. But it has also made it just as clear that it won't begin to taper its quantitative easing program until certain conditions are met.
