Ryan Campbell
Simplified Marketing planning
Source: http://ryancampbell.me/
About twelve years ago, one of my Marketing mentors taught me the simple acronym RUDE. We used it extensively in the tagline exploration and evaluation process. R- Relevant U- Unique D- Defensible E- Easy to understand At the time, it worked great to help our team narrow down a large field of possible taglines that were generated during brainstorming.
dennis_goedegebuure/Flickr When I talk to companies about their social media strategies, I recommend that they start small and scale. A measured and iterative approach makes a lot of sense when you're adopting new technologies for your company. But it's not a life philosophy that makes sense for every entrepreneur.
