Top Books about Content Strategy

Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decision-makers who find themselves in the position of needing to know about content strategy.

Explore a content strategy framework and processes from both consultancies and in-house marketing departments Dig into case studies and interviews from brands in academia, apparel, network television, the non-profit sector, retail, and more Gather practical sales techniques and examples to sell content strategy-or to use content strategy to sell other services and larger projects Content Strategy at Work is a book for designers, information architects, copywriters, project managers, SEO consultants, social media specialists, and anyone who wants to create better user experiences, whether in in-house marketing departments or agency consulting engagements.

This second edition retains all that was wonderful in the first book, while yielding dazzling new insights into the hows and whys of content strategy.

How does a company make the leap from "marketing-speak" to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business?

Climb to Clout Compelling content isn't easy, but it's the only way to influence online. This book, now in reprint due to its popularity, will guide you through planning, creating, and evaluating your content. Read More >

The Elements of Content Strategy Our ebooks support Kindle, iBooks, Nook and most other readers and devices. Save over 15% when you order together Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you?

Web content is an important asset. It sells products and delivers services. From travel companies to software companies, universities to governments, it's something that has to be got right.

Written by an internationally-acclaimed specialist in the field, Killer Web Content gives you the strategies and practical techniques you need to get the most from your Web content. Accessible, concise and practical, it will make your website really work for you.

Content Strategy for Mobile Our ebooks support Kindle, iBooks, Nook and most other readers and devices. Save over 15% when you order together You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move.

Letting Go of the Words, 2nd edition, is about creating great content for web sites, mobile apps, and social media by thinking of content as conversation. In the new Letting Go of the Words, you'll find lots of easy-to-read guidelines for having great online conversations with your site visitors.

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy – a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

Much like the practice of Information Architecture was only four or five years ago, the discipline of Content Strategy is now poised for a period of huge growth in importance and acceptance as part of the strategic foundation of website design. As McGovern's study has shown, the payoffs in site performance can be measurable and significant.

The Web Content Strategist's Bible explains how the practice of content strategy can be used to effectively manage the size, scope, and cost of content-heavy Web development projects.

Accessible, actionable, compelling: If that's how you want your content, that's also the perspective you want in a context-friendly content strategy. In Content Everywhere, Sara Wachter-Boettcher arms you with insight and courage for the content you confront—and the contexts we cannot yet imagine.