Who do you trust in business? It is a simple question. The bloggers below are not only trustworthy, they offer the types of insights, inspiration and expertise you need to better run and manage your business.
Source: http://bigawards.org/2013/03/17/2013-top-10-bloggers-and-blogs/
Steve Wellen Chief Operating Officer I'm a frugal kind of guy, and yet I can't stand to waste money on something so low quality that I have to replace it sooner than later. You can imagine my excitement, then, when Google's marketing team told the world about the Nexus 4-a great phone at an unprecedented price.
Joe Fernandez of Klout recently said Klout's goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases. You use advertising, content marketing, PR, and the influencer programs Klout wants to sell, to change perceptions and purchasing behavior.
"The B2B space has the same opportunities as the B2C space when it comes to digital marketing. We're dealing with people, and all people behave the same. They use search, they use social and they visit websites when they're considering a purchase. This means everything that works for consumer marketers online can also work to optimize business purchases."
B2Blog - B2B and Industrial Marketing Blog
B2B Marketing Insider by Michael Brenner discusses the latest on Social Business, Content Marketing and more.
Author profile and article archive for Galen DeYoung at Search Engine Land
Why marketers can and should use content curation as an effective, easy way to nurture leads.
Several weeks ago, I attended Boston ProductCamp and discussed pricing with a group of product managers. One of the main points of our conversation was how best to compete against products offered for free. Companies have been managing this issue for years. Linux is free, yet Windows and Mac operating systems still exist.
B2B buyers are on social media every day, arming themselves with deep and detailed knowledge about your company and your competitors. Is your sales organization keeping up? HootSuite's white paper for sales leaders, Social Selling in B2B Sales, explains how your entire sales organization can leverage social media, methodically and at scale.
Whenever we find ourselves in a competitive sales situation, it never fails that we find ourselves competing on price. Our dream clients ask us to sharpen our pencils and, in an attempt to win, we sharpen it (sometimes down to a little tiny nub).
