Stephan Marais
The release of Penguin 2.0 confirms what we've known for a few years now: Content marketing is the new SEO. Yes, we all claim to abide by it. But few of us internalize what it truly means. Sure, everyone wants to generate backlinks, traffic, and conversions.
Mike Allton While personal bloggers are free to create whatever goals for their blog that they want, business bloggers do not have that luxury. A business blog must accomplish the following: If your blog isn't doing those things, then it's time to step up your game and improve your blog and blogging habits.
Today, many a search marketer lives in a world driven by Pandas and Penguins. SEO as we used to know it has changed forever. As Google shifts its focus to quality and relevancy, content marketing adoption has soared. It is no coincidence that the increasing focus on content marketing closely follows the significant Google algorithmic [...]
Any good marketer will tell you that you sell products, services and even ideas by touching the heart. Fact and figures will take you far but connecting with a customer's emotions will seal the deal nine times out of ten. Why is this though?
In a few weeks I'll be giving a talk at the University of St Thomas in Minneapolis to a class on community management and as I am prone to do, I like to write a blog post as part of my prep for presentations.
