Clarissa Leary
Pinterest marketing is not really a thing before, but we admitted that the interest-based social network has swept us off our feet and encouraged us to let our creativity and imagination flow.
But where and how should you begin? How does your business execute marketing strategies? Or how do you know if these techniques work or not?
You should do this in every social network you manage. You have to stay true to your brand in every corner of the web. Having said this, we suggest you choose a username that adapts with your brand.
Post your logo as your profile photo and complete your account information so that customers know it’s your business.
Browse different categories and mark the ones that best relate to your brand. Don’t be afraid to curate others’ content as long as you credit their work for it.
Create boards that suit your brand’s persona and explore the different ideas that may come to you as you connect with other users. Have fun!
Add new material to your boards daily. Posting content regularly will result in more exposure. To make things organized, you can create a Pinterest marketing content calendar and plot what type of material or which board you will be working on daily.
Tell your Facebook fans and Twitter followers about your new Pinterest account and ask them to follow you.
Your followers will be thrilled to see images about your brand, so make sure you post fresh, high -resolution photos to keep them interested. You can also send out a short email to your subscribers informing them about your boards.
Believe it or not, your employees have jumped the bandwagon and are now on Pinterest! If this is the case, ask them to promote your boards and pins. You can even ask them for ideas on how to make your account follow worthy.
By getting them involved, they’ll help re-pin and discuss your material with their followers, as well as contribute relevant content for your business.
Unless you want to be perceived as boring, it’s best if you stick to sharing content that spark comments, re-pins and shares from your followers. It is not just enough to post lovely photos.
You’d want them to say something about it, interact with you, and get to know your brand better each passing day. Many brands pin photos of their products without writing compelling captions or failing to invite their audience to chime in.
Nothing is more annoying than a brand who continually sells! Although the goal of your marketing efforts is to convert leads to sales, you have to find the right balance as to when it is appropriate to talk about your company. Also, this is the perfect time to discuss topics that provide value for your consumers.
If you have a product-oriented web page with a whole lot of compelling images, you can add Pinterest’s ‘Pin It’ button so your followers can easily pin your content onto their Pinterest account.
Aside from the additional visibility, you’ll get, there’s an even greater possibility of drawing new visitors into your site.
Clarissa Leary is a Property Investor, Life Mentor, and a Creatrix Transformologist with over 15 years of experience. She is known for her personal drive as a life mentor and her willingness to pas...
