Katarzyna Orzechowska
Informacje na temat wprowadzania reklam w społecznościówkach (od FB, przez Twitter, po Pinterest, czy Tumblr) ich formatów, efektywności.
Twitter will launch an ad exchange in which buyers will be able to "retarget" users with ads, according to Ad Age. The company will do so after taking advice from Facebook's FBX ad exchange partners. An ad exchange works by monitoring the cookies - little bits of tracking code - in web users' browsers.
Video ads could become the next billion-dollar business for Facebook, according to Jefferies & Co., which upped its rating on the stock Thursday. A recent decline in share price creates a buying opportunity for investors, particularly before the company launches video ads, said analyst Brian Pitz.
