Updated by Barry Feldman on Jun 19, 2014
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Marketing Insights for Short Attention Spans

I have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, it is my own, or at least my synthesis of lessons I have learned. | I welcome your additions to the list and encourage you to comment, share, and do all the cool things #List.ly allows. ~ Barry Feldman of Feldman Creative

Source: http://feldmancreative.com/2013/08/marketing-insights-for-short-attention-spans/

1

Saying hello doesn't have an ROI. It's about building relationships.

Marketing Insights for Short Attention Spans | Saying hello doesn't have an ROI. It's about building relationships.

— Gary Vaynerchuk

2

Your word or character count isn't important.

Marketing Insights for Short Attention Spans | Your word or character count isn't important.

What's important is making every word and character count.

3

No one's ever bored anyone into buying anything.

Marketing Insights for Short Attention Spans | No one's ever bored anyone into buying anything.

4

If you're not willing to give prospects a hand, it's the same as giving them the finger.

Marketing Insights for Short Attention Spans | If you're not willing to give prospects a hand, it's the same as giving them the finger.
Marketing Insights for Short Attention Spans | The single biggest threat to content marketing is content marketing.

From 'Crap. The Content Marketing Deluge.'

6

If you're afraid to lay eggs, you're too chicken to be a great marketer.

Marketing Insights for Short Attention Spans | If you're afraid to lay eggs, you're too chicken to be a great marketer.

9

Content isn't merely for showing readers the way to your website.

Marketing Insights for Short Attention Spans | Content isn't merely for showing readers the way to your website.

It's for showing them what to do once they arrive.

10

You either get remembered or you get forgotten.

Marketing Insights for Short Attention Spans | You either get remembered or you get forgotten.

Be memorable.

11

You'll never figure out what belongs on your website until you figure who belongs on it.

Marketing Insights for Short Attention Spans | You'll never figure out what belongs on your website until you figure who belongs on it.

12

"I love being marketed to," said no one, ever.

Marketing Insights for Short Attention Spans | "I love being marketed to," said no one, ever.

— Jess3

13

Telling a customer how valuable they are to your business tends to actually increase their value.

Marketing Insights for Short Attention Spans | Telling a customer how valuable they are to your business tends to actually increase their value.
Marketing Insights for Short Attention Spans | Creating a unique selling proposition is as much about defining who your ideal customers are not...

as it is about defining who they are. (Gregory Ciotti claims identifying enemies helps create a cult-like addiction to your brand.)

Marketing Insights for Short Attention Spans | Guessing drools and testing rules.

Jeff Sexton

16

Social media isn't something you get on.

Marketing Insights for Short Attention Spans | Social media isn't something you get on.

You have to get into it.

17

No one is going to listen to you unless you're listening to them.

Marketing Insights for Short Attention Spans | No one is going to listen to you unless you're listening to them.

18

You get out of social media what you put into it.

Marketing Insights for Short Attention Spans | You get out of social media what you put into it.
Marketing Insights for Short Attention Spans | Content is fire. Social media is gasoline.

~ Jay Baer, Convince and Convert

20

If your prospective partner agrees with every idea you have, he probably has none of his own.

Marketing Insights for Short Attention Spans | If your prospective partner agrees with every idea you have, he probably has none of his own.

21

A problem well stated is half solved.

Marketing Insights for Short Attention Spans | A problem well stated is half solved.

Engineer and inventor Charles Kettering gave us this one. Blows me away how often marketers can't put their finger on the problem.

22

When you turn some people off you turn some people on.

Marketing Insights for Short Attention Spans | When you turn some people off you turn some people on.

23

If your target market isn't flies, you must never publish poop.

Marketing Insights for Short Attention Spans | If your target market isn't flies, you must never publish poop.

24

Your brand isn't what you say it is, it's what Google serves when you search it.

Marketing Insights for Short Attention Spans | Your brand isn't what you say it is, it's what Google serves when you search it.

25

Your home page is the lobby of your business.

Marketing Insights for Short Attention Spans | Your home page is the lobby of your business.

Make it comfortable and welcoming.