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Updated by Barry Feldman on Jun 19, 2014
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Marketing Insights for Short Attention Spans

I have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, it is my own, or at least my synthesis of lessons I have learned. | I welcome your additions to the list and encourage you to comment, share, and do all the cool things #List.ly allows. ~ Barry Feldman of Feldman Creative

Source: http://feldmancreative.com/2013/08/marketing-insights-for-short-attention-spans/

47

Saying hello doesn't have an ROI. It's about building relationships.

Saying hello doesn't have an ROI. It's about building relationships.

— Gary Vaynerchuk

53

Your word or character count isn't important.

Your word or character count isn't important.

What's important is making every word and character count.

56

No one's ever bored anyone into buying anything.

No one's ever bored anyone into buying anything.
97

If you're not willing to give prospects a hand, it's the same as giving them the finger.

If you're not willing to give prospects a hand, it's the same as giving them the finger.
The single biggest threat to content marketing is content marketing.

From 'Crap. The Content Marketing Deluge.'

58

If you're afraid to lay eggs, you're too chicken to be a great marketer.

If you're afraid to lay eggs, you're too chicken to be a great marketer.
80

Content isn't merely for showing readers the way to your website.

Content isn't merely for showing readers the way to your website.

It's for showing them what to do once they arrive.

88

You either get remembered or you get forgotten.

You either get remembered or you get forgotten.

Be memorable.

101

You'll never figure out what belongs on your website until you figure who belongs on it.

You'll never figure out what belongs on your website until you figure who belongs on it.
49

"I love being marketed to," said no one, ever.

"I love being marketed to," said no one, ever.

— Jess3

42

Telling a customer how valuable they are to your business tends to actually increase their value.

Telling a customer how valuable they are to your business tends to actually increase their value.
Creating a unique selling proposition is as much about defining who your ideal customers are not...

as it is about defining who they are. (Gregory Ciotti claims identifying enemies helps create a cult-like addiction to your brand.)

27

Social media isn't something you get on.

Social media isn't something you get on.

You have to get into it.

52

No one is going to listen to you unless you're listening to them.

No one is going to listen to you unless you're listening to them.
54

You get out of social media what you put into it.

You get out of social media what you put into it.
Content is fire. Social media is gasoline.

~ Jay Baer, Convince and Convert

57

If your prospective partner agrees with every idea you have, he probably has none of his own.

If your prospective partner agrees with every idea you have, he probably has none of his own.
43

A problem well stated is half solved.

A problem well stated is half solved.

Engineer and inventor Charles Kettering gave us this one. Blows me away how often marketers can't put their finger on the problem.

59

When you turn some people off you turn some people on.

When you turn some people off you turn some people on.
60

If your target market isn't flies, you must never publish poop.

If your target market isn't flies, you must never publish poop.
63

Your brand isn't what you say it is, it's what Google serves when you search it.

Your brand isn't what you say it is, it's what Google serves when you search it.
64

Your home page is the lobby of your business.

Your home page is the lobby of your business.

Make it comfortable and welcoming.