I have created a collection of one-liners for onliners and other useful bite-sized tips to help make your online marketing more effective. | If the idea is not attributed to anyone, it is my own, or at least my synthesis of lessons I have learned. | I welcome your additions to the list and encourage you to comment, share, and do all the cool things #List.ly allows. ~ Barry Feldman of Feldman Creative
— Gary Vaynerchuk
What's important is making every word and character count.
From 'Crap. The Content Marketing Deluge.'
It's for showing them what to do once they arrive.
as it is about defining who they are. (Gregory Ciotti claims identifying enemies helps create a cult-like addiction to your brand.)
You have to get into it.
~ Jay Baer, Convince and Convert
Engineer and inventor Charles Kettering gave us this one. Blows me away how often marketers can't put their finger on the problem.
Make it comfortable and welcoming.