Social Media - Round Up, 31 May 2013

Jessica Lee | May 28, 2013 | Comments Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet.

A new Facebook Ad targeting feature now allows advertisers to target those who have recently interacted with Facebook. The targeting type "Action Spec" allows users to target by the recency of specific actions taken. This recency targeting is currently in beta mode. The new "Action Spec" targeting allows users to target by the recency of [...]

Will Sigsworth To help marketers coordinate their Twitter and their television advertising strategies, Twitter has announced the availability of TV ad targeting: a new feature which helps brands to better target potential customers by intelligently monitoring the airtimes of commercials, while simultaneously tracking relevant conversation on Twitter.

For the latest in our posts looking at how major consumer brands make use of social media I've decided to take a look at Sony. The company's official blurb states that it "participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life."

You may have seen that we recently enabled the ability for you to add rich media to your profile to help you visually showcase your professional story and accomplishments. Starting today, you can now also directly upload images, documents, and presentations to the updates you share from the LinkedIn