Resources we've used in our work with Boomer-related retirement projects.
For some, it’s the best time of their career.
All the weeks in a human life shown on one chart.
No one really wants to sit around and do nothing.
Anyone whose business involves selling something can tell you there is no shortage of information and research about connecting with millennials. But as millennials capture marketers’ attention, 75 million influential customers, between the ages of 51 and 69, are out there ready to spend. Influent50 researchi shows that marketers today are either speaking to Baby Boomers ineffectively – or ignoring them altogether – and the impact is so profound that Boomers themselves are taking notice.
Before we jump enthusiastic into the New Year, it's important to reflect on the consumer behaviors that shaped marketing trends in 2015. How the popularity of texting gave us the pizza emoji. How our appetite for content galvanized native advertising.
Create a FREE account to: Get 15 free articles per month* Access to personalized content Save articles and create shareable folders in your personal HBR library Get 20% off your first order using code HBRORGREG3** not including articles that are exclusively for Harvard Business Review magazine subscribers *does not include
Anyone whose business involves selling something can tell you there is no shortage of information and research about connecting with millennials. But as millennials capture marketers' attention, 75 million influential customers, between the ages of 51 and 69, are out there ready to spend.
Coincidence or not I have been aware for most of this year that Robert DeNiro would have a new movie out this month about him being a 70 year old intern in a e-retailing company run by Anne Hathaway.
"Have you thought about changing the name of that blog you're writing for?" Ann Fishman asked. "The boomers aren't going to like it. They don't ever want to get old." I'd called Ms. Fishman, president of Generational Targeted Marketing, a market research firm in New York, with a simple question.
Ecumen CEO Kathryn Roberts has a peculiar habit when she calls a staff meeting. She sets a jar in the middle of the table, and anyone who says the "F-word" has to pony up a quarter. "Oh, we've had lots of quarters," she said. "Lots and lots of quarters."
Stepping into most any nursing home, it's hard to ignore the sense of isolation one feels on behalf of the residents living there, and even harder to reconcile that with the fact that old age will inevitably come for us all. In our fast-paced, youth-obsessed culture, we don't want to be reminded of our own mortality.
As the oldest Baby Boomers reach retirement age and older generations live longer, more counties across America are graying. A new Pew Research Center analysis of the Census Bureau's 2014 population estimates finds that 97% of counties saw an increase in their 65-and-older population since 2010. On average, a U.S.
A DIE-HARD community gardener and composter, David Conrad, 77, wanted to age in a retirement community that complemented his love of all things green. So seven years ago, he and his wife, Sally, moved to earth-friendly Wake Robin in Shelburne, Vt.
In a string of whitewashed villages in the mountains of the Italian island of Sardinia, there are 21 centenarians in a population of 10,000. Only about four in 10,000 Americans reach the 100-year mark. So what do the Sardinians know that our own diet-and-health obsessed country doesn't?
Untitled Document Click on any state in the map below for a detailed summary of taxes on retirement income, property and purchases, as well as special tax breaks for seniors. See more maps below, including the most tax-friendly and least tax-friendly states for retirees.
There's no denying the breadth and future influence of young consumers, especially Millennials. But while much of the marketing industry's recent focus has been on the growing prowess of Gen Y, Baby Boomers make up 40% of U.S. households and are among the most valuable from a consumer perspective.
Today's seniors are working more than every before - and transforming the workforce in the process.
Key Takeaways The average viewer who watches prime-time TV on NBC, ABC and CBS is 57, while the average age of the total population is 38, according to media research firm Media Dynamics Inc.
Israel Sapoznick doesn't do well in hospitals. At 89, he sees poorly, uses a wheelchair, and suffers from mild to moderate dementia. Even the ambulette ride from the Hebrew Home at Riverdale, where he lives in the memory care unit, can prove stressful.
"This IRI report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the aging consumer."
Which workplaces really work for Baby Boomers? The perks offered by the 50 companies on AARP's list of best employers for boomers are enviable: telecommuting and flexible work schedules, retirement and health-care benefits, financial planning seminars.