Trust in Brands

Apple’s brand increasingly depends on it.

Two-thirds of adults in the US say that trust in a brand has a great deal (31%) or a lot (37%) of influence on their decision when making a big purchase, reports SurveyMonkey in recently-released research. Adults in the US aren’t alone in the importance they place on trust: a majority of respondents in the UK (57%) and Canada (69%) also say that trust in a brand has a great deal or a lot of impact on their decision-making.

People who trust their company have 106% more energy at work.

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board.

Blockchain, predicted to be a $7.74 billion market within six years, may flip the business world on its head. Are marketers ready?

Many media companies are shifting their models toward higher-quality content and greater emphasis on reader subscriptions, according to “Digital News Report 2018,” a new report from the Reuters…

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever.

A look at user sentiments around the world.

Rachel Botsman, the author of “Who Can You Trust?”, talks about how trust works, whether in relation to robots, companies, or other people. Technology, she says, speeds up the development of trust and can help us decide who to trust. But when it comes to making those decisions, we shouldn’t leave our devices to their own devices.

Many experts say lack of trust won't hinder increased public reliance on the internet. Some expect trust to grow as tech and regulatory changes arise; others

{{description || 'McCann Worldgroup is a leading global marketing services company with an integrated network of advertising agencies in over 120 countries'}}

Three quarters (77%) of UK consumers consider familiar brands to be a reliable source of information, while only two thirds (67%) feel the same about content shared by friends, according to new research. 

In an era of fake news, media bashing and authenticity-challenged branding, distrust has become the collateral damage of an increasingly skeptical societal landscape. New research reveals that more than 80 percent of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80 percent of women say they don’t trust ads.

Trust and respect for privacy mean more than discounts

We've been hit with more technological innovations than we are capable of responsibly handling.

Read 10 key insights from the 2017 Edelman TRUST BAROMETER.

Americans' trust in the mass media has dropped sharply since last year to its lowest point since 1972. Republicans' lack of faith in the media is chiefly behind this decline.

Hospitals don�t trust health plans. Health plans don�t trust hospitals. Physicians
don�t trust either one. And in the absence of trustworthy data and information, patients are
placing their bets with friends, family and the Internet.

The recent Apple/FBI privacy controversy has marked a shift in consumer trust of the government and non-governmental companies. What implications does this

The annual Reputation Quotient study always reveals interesting findings about business.  We’ve put all the topline findings in the Summary Report.  Closer looks at specific industries are available as well.  Download the summaries here.

The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust. This makes sense. Being trustworthy (acting in a way that's worthy of trust) plus being...

70% of people don't trust brands and mobile operators to safeguard their personal data, and 55% say their trust has declined in the last three years, according to new research. 

BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.

It depends on two very different mindsets.

Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.