Great sources we look to for trust-related trending topics.
The recent Apple/FBI privacy controversy has marked a shift in consumer trust of the government and non-governmental companies. What implications does this
The annual Reputation Quotient study always reveals interesting findings about business. We’ve put all the topline findings in the Summary Report. Closer looks at specific industries are available as well. Download the summaries here.
The obvious and rational equation is that being trustworthy plus being transparent will lead you to be trusted. Verification of trustworthiness should lead to trust. This makes sense. Being trustworthy (acting in a way that's worthy of trust) plus being...
70% of people don't trust brands and mobile operators to safeguard their personal data, and 55% say their trust has declined in the last three years, according to new research.
BrandSpark International conducted a survey to determine the most trusted brand name products among American shoppers.
It depends on two very different mindsets.
Our 2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession.
The shockwaves emanating from Wolfsburg, Germany, continue. Thousands of individuals that work for VW, their families and their community are angry, dismayed and fearful. They are incredulous that an immensely successful company, in which many have invested their entire working lives, could have engaged in such large scale, systemic deceit.
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Volkswagen's stunning admission that it sold diesel-powered cars that intentionally faked emissions testing results has left many of their owners - who thought they were buying fuel-efficient and environmentally friendly vehicles - angry and feeling betrayed.
When it comes to trusting brands, consumers tend to stick with known quantities, such as Band-Aid. The adhesive bandage strips from Johnson & Johnson ranked high in a recent Harris Poll EquiTrend study designed to determine which consumer packaged goods brands Americans trust most.
A lack of trust may be at the heart of American unhappiness, reports Jo Craven McGinty in The Wall Street Journal (8/22/15). At issue is that even though American incomes are rising, "the country's sense of social cohesion has declined." "If you ask can you trust other people, the American answer has been in a ...
Brand trust, improved quality and product innovation among the top reasons shoppers are filling their grocery carts with private labels Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What's Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel.
A new study by Ernst & Young (EY), in partnership with Forbes Insights, has found that when CMOs deliver products and services in combination with the right experience, it's a win-win for the company and the customer--and the payoff is trust.
Big foods' big problem: consumers don't trust brands
ReviveHealth has expanded its services and expertise with the acquisition of Interval, a Minneapolis-based healthcare marketing agency specializing in brand & digital strategy, content marketing, and interactive design.
Key Takeaways As any banker will tell you, the moment that a bank is forced to ask depositors for trust is the very moment when, for all practical purposes, that bank becomes insolvent. A run is sure to ensue. Nobody wants his money in a bank with even the slightest chance of losing his money.
Aetna's health platform CarePass, announced about three years ago, met an earlier demise at the end of August than many would have expected, with some important signals to the "health platform" marketplace. Among all the HealthKit and Apple Watch attention, it's important to recall what's really important with health and health data: giving users value in a way they can trust.
Brands are based on trust. Corporations extract enormous value from the relationships they have with suppliers, employees, partners and customers. Yes, it's possible to trust a corporation, we do it all the time. But it's not free. The two key choices a brand makes to be trusted in the long run: 1.
Includes a link to the downloadable report
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Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be "hyper-transparent" about their social impact in a speech at the We First Social Branding Seminar in Los Angeles last week.
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you have to say.
While trust in advertising can lend itself favorably to consumers' goodwill toward a company, consumer willingness to take action as a result of exposure to a specific message is good proxy for how effective the advertising is. And, according to Nielsen's Trust In Advertising report, trust and action often go hand in hand.