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Updated by Sean Callanan on Dec 30, 2020
Headline for 22 articles you may have missed this week - 11 May 2013
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22 articles you may have missed this week - 11 May 2013

Collection of articles we shared on @SportsGeek social media channels that got the most clicks this week.

Source: http://sportsgeekhq.com/sports-marketing/22-articles-you-may-have-missed-this-week/

Mark Zuckerberg and Kevin Systrom on What Really Happened When Facebook Bought Instagram

The sale of Instagram to Facebook for a cool billion in the spring of 2012 was the ultimate Silicon Valley fairy tale: 18 months from launch to offer. But, for co-founder and C.E.O. Kevin Systrom, it was more of a roller-coaster ride, with several missed opportunities, at least two "aha" moments, and one major reboot.

The Rise of Mobile in Sports Marketing - CSP

posted 04/29/2013 by Tracy Keller Mobile Marketing is Picking Up Steam in the Sports World Fans no longer have to sit on the sidelines rooting for their favorite team; they can get into the game with the latest fan engagement trends in mobile marketing.

2013 NBA Arena Rankings

For the 2012-2013 season, we have rated all but one NBA venue as an above average stadium experience. Our ratings are meant to measure the overall fan experience of attending a game.

Facebook Ads and Beyond, What Marketers Need to Know | Social Media Examiner

Do you use Facebook ads? Are you wondering how paid Facebook marketing can work for your business? To learn about Facebook EdgeRank and paid Facebook marketing, I interview Jon Loomer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.

Are You a High-Tech Sports Fan? Here's Your Dream Job

Many people recall childhood dreams of wanting to be a doctor, lawyer or even president of the United States. Not so for Ricky Engelberg, experience director of digital sport at Nike and longtime enthusiast of the brand.

SGP 001: James Royer on #BoltsSocialCentral and Fan Feedback

In the very first episode of Sports Geek Podcast we catch up with James Royer from the Tampa Bay Lightning about #BoltsSocialCentral and more.

6 Stats to Restore Your Faith in Social Media | Social Media Today

Nathan Mendenhall As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination.

Why Location-Based Social Marketing is Slowly Dying | Social Media Today

Last month, Foursquare's CEO Dennis Crowley addressed rumors that Foursquare's growth had become stagnant, which he said simply weren't true - in fact, they consistently see their numbers grow by 10-30% each month. However, he did admit that Foursquare was no longer the "shiny, new thing" in the world of social media.

The World's First Entirely 3D Printed Gun

If you think that piece of plastic above is just a toy, you'd be wrong. It's an actual gun. That fires standard handgun bullets. That's 3D printed. Yes, printed. It's the first entirely 3D printed gun, previous 3D printed weapons have just been specific parts. Welcome to the future.

Drugs in sport saga: do the fans really care?

As the drugs scandal continues to plague Essendon, its 'hardcore' fans have stood by the club and embattled coach James Hird. AAP/David Crosling When the drugs in Australian sport investigation was announced in early February, much was made of the importance of protecting fans from the actions of wrongdoers.

Teens aren't abandoning "social." They're just using the word correctly. - Understandings & Epiphanies

Advertisers are perplexed and a little angst-y. I know this, because I work in advertising. Wait. Don't stop reading because I admitted that. This isn't about advertising. It just happens to start there. "Teens Are Leaving Social Media in Droves Oh My God We're Doomed Hold Me" A few weeks ago, that was basically the subject line in every advertising industry newsletter.

Grading the NFL Draft Using Twitter | CSE

CSE is a new breed of agency, yet our roots stretch back 25 years. Over that time, we have grown into a dynamic, multi-faceted agency led by experts in the following fields: Marketing, Digital, Client Representation, Advertising, and Media Services .

Reggie Miller Talks Smack To Spike Lee, Then Spike Videobombs Him

Exactly 18 years ago today, Reggie Miller beat New York in Game 1 of the 1995 Eastern Conference Semifinals with his iconic "eight points in 8.9 seconds" run. And now with New York and Indiana meeting again to relive their playoff rivalry, Miller and Spike Lee are having their own little game-within-the-game.

Operation #ThunderChat - How to run a Successful Twitter Chat

As a non-filtered, self expressive medium, Twitter is an absolute democracy, where every user has a voice and everyone can interact and connect. With sporting teams and leagues around the world putting in countless hours to build their communities, a creative way to bring that community together is through hosting a Twitter chat.

Meet Josh Tucker: The Man Behind the Dodgers' Twitter Feed

He's got a quarter of a million Twitter followers, but you don't know his name. He's talked about on...

26 Social Media Marketing Tips from the Pros | Social Media Examiner

Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out.

How Many Agency People Does It Take to Send a Tweet?

The awards season is upon us. The Clios announced its winners. The One Show is next week. Cannes Lions and AICP are still to come next month. A big issue awards judges will grapple with is how to award simple ideas. Put more succinctly, how to award simple executions.

With Stephen Curry On Fire, Social Media Partner SportStream Announces A New Platform

A screenshot of how Stephen Curry's stream looks on his website (Image credit: stephencurry30.com) If you've ever watched a big sports game and wanted to easily follow what writers, players, and notable parties on both sides had to say on Twitter, you could probably use SportStream, a social media app that [...]

Billboard Shows Different Messages for Kids and Adults

A billboard in Spain created by an organization dedicated to aiding abused children shows a different message to children and adults, even if both see the ad at the same time. The feat is achieved by use of lenticular printing, which allows different images to be seen depending on the vantage point.

Lakers' Kobe Bryant, mother involved in legal dispute over auction of memorabilia

Cleaning out the attic doesn't usually lead to courthouse drama, but one-of-a-kind memorabilia from Kobe Bryant's high school days isn't exactly your typical, worthless clutter. The Lakers All-Star guard is now ...

Twitter's video-sharing Vine exploded 200% last month

Traffic to Twitter's video-sharing network Vine exploded last month, making Vine.com one of the fastest-growing sites in America. Vine hit second place on Compete.com's fast mover list for April, surpassing two million unique visitors to the website alone. "We may be witnessing the rise of Twitter's recently acquired Vine," Compete.com's Conor O'Mahony said in an email.

Bad_Robot's post on Vine

Hey fans in UK, Australia, Mexico, Germany, and France... Want to see STAR TREK INTO DARKNESS early?