Social Media Camp 2013 Sessions That Will Rock

Linkedin is used for much more than finding a job. Smart business owners and professionals have discovered the goldmine of ideal clients in LinkedIn and the steps to attract and engage them. How to write your LinkedIn profile to “attract” a steady stream of new clients, who actually WANT your services, and view you as an expert.

Digital Communications Strategist TyrellMara.com Session Title: Session Extract: ! What you will get out of Tyrell's session: Proven techniques and best practices to building your valuable online community. The value of sharing your unique story and voice online. Learning how to have powerful conversations through social media.

Success with social media is as simple as knowing how to bridge the gap between technical skills in the new media world and good, old-fashioned people skills. However, most businesses still have a long way to go. Technology is constantly changing; Facebook keeps iterating, and new social sites spring up daily, it seems. So, how do you keep up? Where should you focus for real, measurable results? And, how do you overcome your personal fears (and company-culture fears)

Not got enough resources of enough time? This thinking applies as much to life as to content marketing. There will always be a demand for more content, but what makes your content share worthy? Sharing is as much a a way to break through as it is a way to create noise. Content may be king, but the courtiers hold the key to scaling your content kingdom. Scaling your content machine comes from connecting emotionally with your broader community.

Author, Entrepreneur, Motivator C.C. Chapman is a writer, professional speaker, photographer and explorer. He is a graduate of Bentley University and loves nothing more than travelling the world and sharing everything he sees and experiences. His work has appeared on the pages of Rolling Stone and the Wall Street Journal.

Big changes were recently rolled out to Facebook’s News Feed. This session will focus on how you can optimize the cleaner, more simpler design and functionality features to see a bigger impact with your Facebook efforts. The goal of this session is to help you attract more quality fans and turn those fans into raving customers.

The Future of Influence Marketing The practice of influence marketing, popularized by Daniel Edelman in the late 1960s is enjoying a renaissance in the social media era. As more and more consumers migrate to online communications, the concept of branding and advertising has been democratized.

Drawing on his previous experience as head of social media for a national professional sports league and his current experience as head of social media for a major financial institution, Jaime Stein will lead you through a series of cases that demonstrate why it takes more than just money and technology to build a community of brand ambassadors.