Content Chemistry Reviews
Reviews written for "Content Chemistry: A Handbook for Content Marketing"
Andy Crestodina, Strategic Dirctor of Orbit Media Studios,has created a terrific resource for branding and marketing professionals who are looking for a way to blend SEO, Email and Social tactics to attract visitors to a website and convert those visitors into leads and customers.
When I pulled back the curtain on my new site design last week, I mentioned the start of a new content initiative here on the blog: monthly book reviews. The first Monday of each month will be dedicated to reviewing a recently published book that covers either writing, business practices, digital marketing, or entrepreneurship.
There's kind of a mad genius you should know. Andy Crestodina, Principal and Strategic Director of Orbit Media. I gave you a toolbox in my last post for creating visual content so now I'm going to point you in the right direction to get a excellent grasp on content marketing and writing: Crestodina's book Content Chemistry.
Content Chemistry by Andy Crestodina is a 100-page handbook, which not only tells you how to create and repurpose content, but also illustrates how content plays a critical role in SEO, e-mail campaigns and social. If content marketing is new to you, this book is for you!
Andy Crestodina's Content Chemistry reiterates the concept of the circle. Everything is related to everything else.
We all know we need to create remarkable content, get back links from popular sites and attract quality traffic… but what does that look like and how do we do it? In his book, Content Chemistry, he reveals what you need to do.