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Updated by Stephan Marais on Apr 25, 2013
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Search Marketing - Round Up, 19 April 2013

Google Sub-Sitelinks In The Wild

Google is now showing what they call "sub-sitelinks" for some searchers in the search results. Sitelinks are the links you find under a search result that show links to popular pages within the site. This often comes up for navigational searches, for example a search on [ search engine roundtable] and tons of other queries.

How to NOT Break the Law While Marketing: Copyrights, CAN-SPAM & Fair Use

The internet is a great force for democracy, industry, the spread of information, and free speech. It's also a breeding ground for plagiarism, copyright infringement, and libel.

Using rel=author and rel=publisher correctly

Hopefully by now you have set up author bios on your website and are using the Rel=Author tag; showing Google who exactly is writing for you. There's another author tag you can use too, which links your company's website to your company's Google+ page; helping to build authority and support your branding.

Rel=Confused? Answers to Your Rel=Canonical Questions

It's been over four years (February 2009) since Google and Yahoo announced support for the rel=canonical tag, and yet this single line of HTML is still causing a lot of confusion for SEOs and webmasters.

Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually

Google's Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking, "Should I add an archive of hundreds of thousands of pages all at once or in stages?" The question is, if you build out a new section of your website with tons of content - is it safe to just [...]

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!