Social Media Marketing

Is your business still struggling to use social media to generate leads?Businesses need to choose either a direct sales approach, leading straight to a sale with no need for further endorsement, or self-promotion, showcasing their knowledge and skills to generate leads and do the selling bit later, the traditional way - face-to-face.In most cases s

Genevieve Lachance Blogging Increases Website Traffic According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don't. As many say, content is king, but it's what you do with it after that will make all the difference.

Popular Today in Social: All Popular Articles Baby boomers are generally ignored when it comes to social media marketing, but statistics show this generation is a promising demographic that requires its own unique marketing strategy. There are over 77 million baby boomers in the United States.

Social media is becoming a pervasive activity among Americans across a variety of platforms and demographic segments. As a marketer, the evolving social media landscape provides new opportunities that require reassessing your current social media strategy.

Genevieve Lachance Marketing your business on Facebook is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are 10 tips you can use to run a successful Facebook Business Page: 1. Find the Answers Why: Why should you be on Facebook?

When it comes to social media, male and female behavior is very different. For instance, women do the bulk of Facebook sharing (62 percent), while more men are on LinkedIn than women (54 percent). Men also spend more time on YouTube each week than women, as guys clock an hour compared to 35 minutes for women.

Guest blog post by Lilach Bullock]: With 48.7 million users, Pinterest is one of the top online social networks. Yet many business owners are still not sure about Pinterest; they are afraid to venture into more than one or two social networks, preferring instead to stick to the social media king and queen: Facebook and Twitter.

People in traditional marketing and sales teams have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became "uncool" to use calls-to-action.

Popular Today in Social: All Popular Articles Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.

Will Sigsworth Facebook Microblogging site Twitter revolutionised the onsite search format by introducing hashtags early on in its development, allowing users to easily find and follow conversations, despite the amount of data published on the site every second. now supports hashtags, allowing users to find and follow popular and topical conversations on the site.

As Google's latest foray into social media, Google+ has brought some new tools to the digital table. My personal favorite is Hangouts. Google describes Hangouts as a "front porch." Anyone can drop in and say "hi" just like anyone could drop by when you're on your porch.

The past few months have brought some interesting and important changes to the world of social media and online marketing. We're taking a look at the most important updates to the top social media sites like Facebook, Twitter, Google+, LinkedIn, and Pinterest and how they can impact the way you market your business on those sites.

In this MarketingSherpa Blog post, learn four essential elements any marketer can use to start social media marketing efforts. Whether you are just getting started or already have social media in your marketing agenda, these tips will help you determine what you need to do to get the most out of this exciting type of marketing.

An easy guide for businesses to start using social media to build communities where they engage and connect with clients;

Social media marketing is a brilliant way to tap into targeted customers. We all agree that. Do you have a focused social media marketing strategy? According to marketingcharts.com 28% of small businesses do not have a social media strategy. 4 Out of 5 of small businesses who had no social media marketing strategy last year plan to implement one this year.

Is Google+ working for your business? Are you wondering how to increase engagement with your Google+ community? Google+ is designed to focus on one thing and one thing only: engagement. So, how can you pump up your Google+ engagement? In this post, you'll discover six ways to use Google+ posts to stimulate activity.

Instagram is a social channel that let's you snap photos (and now video), add creative filters and share them with your followers. The photos can be posted not only on Instagram, but on social channels like Facebook and Twitter too.

After slow initial take up, Google+ has become one of the most widely used global social media tools. Following its June 2011 launch, where interest was low, the search engine giant's social network has witnessed significant increases in user numbers over the past few months.

We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands. Alas, there isn't. Each social network operates a little differently, and each brand's fans have their own tastes and preferences.

Learn more about the benefits of using Facebook hashtags.

In 2011 social media marketing continued to make its impact on business and brand promotions. Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn't die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members.

"Free tools to tweet like an expert" Twitter has become one of the predominant social media tools used, personally and in business. It is important to take advantage of many of the available tools out in the market so as to tweet effectively.

Pam Dyer Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks. Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations - and pros and cons.

It's no more news that Social media is the cheapest and easiest means of driving traffic to a website and I have noticed how many bloggers ignore Pinterest as a source of traffic to their blog so today I have decided to compile this post to share some Pinterest traffic secrets with you.