Listly by Stephan Marais
What can your business do in just 140 characters? Twitter wants to help you find out. Twitter relaunched Twitter for Business Monday, an online resource for businesses to learn the best practices in incorporating Twitter into their marketing efforts. Online lessons include everything from mastering the basics and building your community to how to use Twitter Ads self-service functionality.
H&M is rated as one of the world's top 25 brands, so it's a great candidate for one of our posts looking at how brands use the four main social networks. It follows on from similar blogs looking at the social strategies of major brands including Nike, Red Bull, Walmart and John Lewis.
As digital brand marketers, we understand too well the enormous time requirements of effective community management. We sometimes ask ourselves "I wonder, if there's a social network where we could engage our customers, and inspire them to share on our behalf, without the clutter of comments and replies and FAQs.
For most small businesses social media is a time suck. The challenge for many small businesses is that time is the most significant resource. While being nimble is the watchword for many small businesses, with regard to social media, you need a plan to keep your interactions on track and contributing to sales and profits.
Twitter have just announced several new Twitter Card features which are quite significant changes giving you the power to create media rich tweets to help promote your own content. Early adoption of Twitter Cards could help your website and Twitter account stand out from the crowd, so start tweeting media rich tweets.
Doubt any of you missed the news yesterday afternoon that Facebook announced Facebook Home, which is basically Facebook backed into an Android phone - aka a Facebook phone. Facebook says this is a way to turn your "Android phone into a great, living, social phone." How does it differ?