Similar to search engine results pages, being in the top two or three listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to research by Mediative, which used eye-tracking technology to explore which elements of the Facebook Graph search results page hold the most interest.
Oh, the wonderful world of Twitter, where you have 140 characters to prove your worth. Fortunately, there are hashtags that can add depth to your twitter strategy, or horribly take away from your cause. Use with caution. Hashtags can make or break you.
People responsible for marketing budgets want to know if there is any ROI value in social media. Is the ROI of social media marketing capitals being thrown away? Patricia Redsicker, an expert in the Edison Research exploration, takes a look at the statistics in the USA.
Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies.
Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo's "Dunk in the Dark" ad was created immediately following the power outage during this year's Super Bowl.
Facebook is bringing its relatively new Exchange ads to your desktop news feed in an alpha test that will expand the scope of the re-targeted ads that Facebook launched out of beta last September. Facebook Exchange, or FBX, lets advertisers target ads to users with a cookie-based real-time bidding platform.
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