A total of 174 companies qualified as Miracle Workers, and 170 qualified as Long Runners. That's the entire population of companies that separated themselves from the noise in this way. (It's probably worth mentioning that of the allegedly superior companies mentioned by 19 high-profile success studies we examined, barely 12% met our criteria, even for Long Runner status.)
Millward Brown Study on how to optimize your marketing
Perhaps the greatest challenge business leaders face today is how to stay competitive amid constant turbulence and disruption. Any company that has made it past the start-up stage is optimized for efficiency rather than for strategic agility-the ability to capitalize on opportunities and dodge threats with speed and assurance.
For years, I've been trying to convince people that success is not about who you are, but about what you do. Roughly two years ago, I wrote about the " Nine Things Successful People Do Differently," which became HBR's most-read piece of content over that time span.
Social Media Manager at FGL Sports | Believe in Brands, Design, Learning and Measuring Performance | Mantra: Passion Counts
