Blogs

No matter whether you operate in B2B or B2C market, customer experience is paramount for business success.

Of many similarities, there exist few differences between B2B and B2C customers, especially when it comes to purchasing habits. B2B marketers can leverage customer experience to differentiate and take their brand to the next level.

With that said, here we have come up with proven ways to improve the customer experience to enhance your brand.

COVID-19 is spreading rapidly across the globe. As the condition worsens, small business owners must follow some steps to mitigate the risk of losing customers. Check here for more marketing strategies for small businesses which will keep them in the competition.

Direct Phone Numbers have numerous benefits for sales executives striving to reach high-level decision-makers. This Infographic highlights how you can increase the sales productivity with direct phone numbers.

Having poor quality data at one's disposal is worse than having no data simply because it eats up your precious marketing budget. With accurate customer information, the business is well-positioned in contacting the right prospects for product/service promotion, saving time and cost, respectively. Hence, getting the database cleaned often becomes paramount.

: C-Level executives are the top decision-makers in any organization. Reaching them to sell a product/service is often the hardest job for marketers simply because they have attendants to block the unnecessary clutter that comes their way.

However, there are three proven tips to help marketers to connect with C-level executives. Let's explore them in this post.

C-Level executives hold the decision making power in an organization. And reaching them is an uphill task for any marketer as they are busy often. One needs to have a lot of patience to have a single appointment scheduled with them.

In this post, we will share tips to reach c-level executives faster. Read the post to know more.

The biggest challenge for a marketer is to sell the products/services to c-level executives. Of all the c-level executives, CFO's are the hardest to crack. They look at the minute details, weigh the risks & rewards before signing a deal. The easiest way to reach CFO's is to avail a CFO email database from trusted database vendors.

Just having a database is half the work done. The other half is to know how to use the purchased database. This post will teach you the rules to engage with CFO's using the database.

To make sure you achieve your goals, you’ll have to ramp up your email marketing tactics in 2021. In this blog we shared our thoughts on how to leverage email marketing effectively for achieving extraordinary results.

One of the hardest jobs for a sales representative is to make cold calls to C-level executives. Between email & call, they prefer the former as it is more convenient. All that they do is to send one email & then wait for the response before giving up.

However, if done right, cold calling work like a charm. To help you in that direction, we have listed seven cold calling tips to master for effective interaction with C-level executives.

The Covid-19 pandemic has truly affected healthcare tech sector badly in the shortest time possible. Thanks to technological innovations, it is recovering steadily now.

There are endless opportunities that exist in the digital healthcare space post the pandemic. As per experts, the pandemic has also brought about positive disruption i,e, by encouraging adaption of digital health & virtual care. However, for a very long time, technology was a major issue for marketing personalization but not now anymore.

In 2021, we list the seven emerging trends in healthcare that every healthcare marketer needs to be aware of.

B2B database is one of the greatest assets for any organization. And this is why businesses are collecting the data from authentic sources and getting it cleaned regularly.

What if the database is outdated, inaccurate, or incomplete? It becomes a hindrance to your organization's success. To highlight the importance of data cleansing, we have prepared an infographic post on the impact of dirty data on b2b brands. Check it out.

At Blue Mail Media Inc, we are constantly looking forward to inspiration from influential personalities across industries. With a few weeks away from women's day, we bring you the list of 18 b2b women influencers who inspire us to dream big and achieve it.

Sundar Pichai, the CEO of Google LLC and its parent company, Alphabet Inc., is a global icon. In this infographic, you will get an overview of Sundar Pichai's journey; a humble boy from a middle-class family in India rose to become an internationally popular figure.

Marketing is very important for the success of the hospitality business because it helps create and maintain a positive relationship with the customers. In this post, we share seven tips to help you create a good e-mail marketing strategy for hospitality industry.