Content Marketing Definitions

If You're Not Content Marketing, You're Not Marketing It goes by many names...let's try to name them all. Custom publishing, custom media, customer media, customer publishing, member media, private...

Looking for a definition of content marketing? Here are six useful examples depending on your current content marketing need - formal, for practitioners and even one for non-believers.

I probably define what content marketing is at least twice a day. Try telling your parents that you are a content marketer – very challenging indeed. Even worse, try talking to your neighbor. Most of my friends have given up (and that’s okay).

Content marketing is what web searchers are looking for.

Content marketing is confusing. It sounds promising but when I ask people what it is, I get less than conclusive answers.

Marketers and companies that want to get a better grip of content marketing, especially as a key strategy in 2013, would be wise to start by understanding exactly what it is. To that end, we spoke with a handful of experts who offer their explanations of what content marketing is.

Content marketing is the creation and distribution of valuable, compelling content to attract, acquire and engage a target audience.

Content Marketing Strategy - Find out what is the definition of content marketing, what tactics are used mots and what process tools are available to you.

Content marketing is a US born term that is now gathering serious momentum in Europe. Content marketing US-style is primarily focused on the lead nurturing capability of content (everything from blogposts & .pdfs to video & whitepapers) on the social web. Content marketing European-style, however, has a different slant.

Content marketing is grounded in the Mad Men’s principles. Content marketing takes it’s cue from David Ogilvy in that it looks like editorial. Following the teachings of Leo Burnett, content marketing integrates important brand attributes. Content marketing provides prospects, customers and the public with useful information, while shopping or after purchase, without shouting its promotional messages. As a result, content marketing breaks through the advertising clutter that consumers no longer trust. Here’s how twenty-one marketers define content marketing.

A definition of content marketing that addresses the question: What is content marketing?

Content marketing is ultimately a process, a lifecycle with such steps as setting goals, planning, editorial calendar, producing, distributing, engaging and measuring. Drilling down into the purposes of content marketing expands the definition by realizing that content marketing is critical to building your business, expanding your digital finger print, and providing measurements for ROI analysis.

Interview with Joe Pulizzi on "What is Content Marketing"

Problem: Traditional Advertising
- Traditional advertising doesn’t work like it used to
- We’re bombarded with thousands of messages each day
- People don’t appreciate being interrupted

Solution: Content Marketing
- Understand and address your customers’ pain points
- Develop a unique story for your company
- Get noticed and drive new business via compelling content
- Think like a publisher to produce content regularly

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.”[1] This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc.

Content marketing is the creation of good marketing material around a product, idea or service with the objective that the content will attract consumers who will then engage in a transaction with the company. Instead of the company finding customers, using traditional outbound or external marketing such as advertising and promotions, the customers find the company.