Content Marketing Round Up - 01 March 2013

For truly unique content, you must consider data-driven content marketing. In this step-by-step guide you'll discover how this is exactly done.

Social media list building: how to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list.

With more attention on social media for events like the Oscars should brands have editorial calendars?

Whatever wobbles are likely to come with the full rollout of the Authorship system, they certainly haven’t come yet, and I would argue that claims of turbulence are over stated. There are two key reasons why a meaningfully impactful existence of AuthorRank cannot occur in the short term.

Take a look at the latest data on the ROI of inbound marketing, and its impact on key marketing metrics,