Stephan Marais
A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running advertorials? Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links.
Agile marketing prioritizes the needs of the customer and focuses on a rapid response to customers and current trends. Here are five reasons you should consider adopting the strategies of agile marketing.
Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank.
Google may follow different algorithms to choose snippets for search results from content on pages based upon the type of query being searched for.
Erase these 8 rookie marketing campaign mistakes from your next campaign.
These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory.
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved?
Google was rather busy last year with algorithm updates and product launches, but that didn’t stop it from taking strides towards the “internet of things” and a more semantic web.
Did you know Google has online tutorials to teach you how to search like a pro? Melissa McGibbon shares great information about these free classes.
There has always been evidence that words on pages linking to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in Google's algorithm. Learn the basic concepts here.
Most successful SEOs operate with one foot in technology, another in marketing and a third in sales. The benefits of being a well-rounded SEO professional will surely bear fruit in the long run, both in your strategic and tactical practice.
With another knock to 'traditional' SEO tactics after the Interflora outing last week, search agencies must get more serious about brand building - but how?
To help clients who would like to use Disavow Links tools from Google and Bing, this is a step-by-step instructional guide. Use Disavow Links with caution.
As part of the How Search Works interactive infographic Google released today, they have decided to publish their search quality rating guidelines publicly to the world. You can access the 43-page PDF document over here.
User experience and SEO have had a rocky past, but can't we all just get along? In today's Whiteboard Friday, Rand discusses some persistent UX myths that we should all probably ignore.
