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Updated by Kyle Hunt on Nov 13, 2013
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Kyle Hunt Kyle Hunt
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Digital Marketing Checklist

Do you find yourself lost in the marketing world, especially when it comes to digital marketing? The goal of digital marketing is to build an online presence and gain an audience in a digital business. In order to do that you need to stay on top of current trends, have exceptional service and provide valuable information and realness for you customers. Remember they want to interact with you not an organization.

Crucial Content Marketing Checklist - 10 questions to ask yourself before you publish new content

With strategic content creation, (the creation of content with a specific business goal in mind), it is critical that you take a systematic approach to ensure the quality and clarity of your content. As a result, I've put together this list of 10 questions to help ensure that the quality of all content you produce and publish is consistently high.

1

Develop a web strategy

Develop a web strategy

The first step to building your digital marketing website is to make sure your web engine is working properly. The key is to develop a strategy and create content that is valuable and shareable. Also, ensure that your website or advertisement is easily accessible. There is nothing consumers hate more than rummaging through a website that doesn’t have a clear concise layout.

2

Evaluate your social media audience

Evaluate your social media audience

Once you are sure your search engine is working, take a look at your audience in social media. Communicate, collaborate and monitor your brand and social media websites. These sites can be extremely useful in gaining more audience awareness as well as potential clients.

3

Set attainable goals for your business

Set attainable goals for your business

The last step is to set measurable goals that are obtainable. For example, keep tabs on your website by checking how many repeated visits, downloads and subscriptions you receive. Also keep tabs on your social media sites. Watch out for shares, when your brand is mentioned and the all around traffic of your website.

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