Mike Monroe
John Steinbeck has it right; “If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.” Every organization needs a good story teller... and it needs to starts with you.
Here's a list of 22 of the best Dos Equis commercials, that feature 'The most interesting man in the world,' who many envy and try to simulate.
These 3 tricks aren't even tricks at all. There is no magic wands, no set of tricks, no way to flip a switch to instantly create better stories with your keyboard... but there are a few things that can help.
It's time for a little tough love. All that stuff you're publishing … all those blog posts and videos and podcasts and white papers and… well, truth is, it's boring.
Dave Kerpen explores the power of storytelling and how it can help businesses connect with people.
You know it, I know it, we all know it -- human beings are wired for story. It's how we make sense of the world. Read this article about how a story arc can add real value to your small business.
There’s been a fevered interest in the art of storytelling among the marketing crowd recently. The masters and the hacks alike will agree that storytelling is the most powerful device on earth in regard to human influence.
Patricia Fripp gives a sales presentation. Here is the segment on the power of telling stories in sales.
Effective leaders use stories to inspire their teams and sell their ideas. Read our story-telling tips and learn how to use this powerful leadership tool.
Humans live in landscapes of make-believe: we spin fantasies, we devour novels, films, and plays and even our sporting events and criminal trials unfold as novels. It's easy to say that humans are "wired" for story, but why?
