Mike Monroe
A brand is the meaning behind your company's name, logo, symbols and slogans. Having a unique and memorable brand helps you build brand awareness and create a long-term position in the marketplace.
If potential customers aren’t aware of your brand, you’re not going to make much money, even if you’re selling the most wonderful product in the world. You can fix this problem, however, by working on the four Cs of brand awareness.
If you don’t make a name for yourself, someone will make one for you. And it might not be the one you want. Consider these twenty-two little known ways to do so...
Don't just slap your brand on a banner and call it a day. Here's how to get the most from your event marketing dollars.
Hear from five marketers on how they control their companies' sponsorship spending and make their sponsorship decisions.
This article talks about why companies choose to sponsor events. This is insider information, as you ARE the company they are talking about.
Although this video is several years old, the progression of information and technology still remain. Use this as inspiration on how branding has become easier.
So many companies want to brand themselves as the best. And while this is certainly possible, it takes deep pockets and lots of time — something most small businesses don’t have...yet.
