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Updated by Mike Monroe on Nov 01, 2016
Headline for Offline - Push Marketing Channels
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Mike Monroe Mike Monroe
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Offline - Push Marketing Channels

1

Print Advertising

Print Advertising

Examples: Newspapers and Magazines. Many print advertising opportunities are going extinct thanks to the world of the internet. But magazines won’t ever go away, as they provide a very intimate, unique experience. Print advertising can be expensive, it takes a little skill to write a good ad, and you’ll have to set up your own tracking. However, if you can find a niche publication with an audience of your target customers? Spend the money if you can afford it.

2

Billboard Advertising

Billboard Advertising

Examples: Chick-Fil-A’s “Eat Mor Chikin” billboards on the side of nearly every highway

3

Television

Television

Examples: 30 second commercials that spike a call to action. Or an infomercial that asks you to “call now”

4

Radio Advertising

Radio Advertising
5

Direct Mail

Direct Mail
6

Street Teams

Street Teams
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Referral Marketing

Referral Marketing
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Cold-Calling

Cold-Calling