Turning Potential Customers Into Paying Customers

The reign of image/display/brand advertising, particularly for small businesses, is fading fast. Here's a relatively new way of attracting, engaging and converting customers online.

McGraw Marketing helps business owners and senior management improve sales and marketing performance.

As an entrepreneur or small-business owner you most likely have found yourself in a position where one of the most important activities in your job is attracting potential customers. You need customers and you will always need more....

Here is insider information into your customers' heads and hearts.

The Law of Reciprocity says: give and you shall receive. This foundation of the reciprocity law forms the basis of humanity, paving the way for persuasion - which is essential for business owners looking to take potential customers to the next step.

One of the most impressive ways to earn repeat business is to show your customers that you truly care. That may seem difficult, but it actually doesn’t take much at all. Read here.

What's behind effect question asking? How do you do it? And what are the real benefits of it as a business owner? This article contains it all.

Asking great sales questions is key to selling success. Here's a list of sales questions to ask prospects during the selling process.

Show them love year-round, and they'll return the favor.