Shonali Burke
The topic of social media influence continues to be hot. These are Waxing UnLyrical posts on the subject.
Klout claims to be the standard for online influence will merely measuring Twitter and Facebook activity. True influence is not a number.
Social credit scores inaccurately lead people to they they are measures of their online worth. Pierre-Loic Assayag of Traackr elaborates.
Klout doesn't measure true influence, according to Matt LaCasse. He talks about why you shouldn't pay serious attention to it at the moment.
Despite its much-touted changes, Klout is no closer to being a predictor of real influence than it was a year ago.
The social media bubble can lead us to forget that there are true "rock star" communication professionals in the "real" world.
Megan Berry, Klout's marketing manager, joined the popular #measurePR Twitterchat to answer questions on the controversial influence scoring tool.
