Hsquared Editorial and Brand Studio

A boutique editorial and marketing agency.

An online magazine for women, writing about society, culture, women's politics, parenting, and style. Honoree in lifestyle websites b y the 16th Annual #Webby Awards.

n 1971, I was three years old when I saw an image of a crying Indian on a television commercial for Keep America Beautiful's Ad campaign. When I connected the dots between my picking up litter on the Upper East Side and Iron Eyes Cody, advertising had my attention.

I've been marveling at the magic since: I imagine the good ad a bit spy like; strong; and, and, brutal in their ability to cut to the chase.

Esquire magazine cover, "The masculinization of the American woman. See page 76", March 1965.

Behance as a creative discovery tool. "Cuba" by David Lundmark on Behance.

I had missed it at the theater; caught it on Vudu (much gratitude to Vudu); and, found myself in the midst of a Tom Hardy marathon (Warrior) until morning - much gratitude to Mr. Hardy.

Feature image: Still from the movie Lawless

Founder, HSquared Editorial. Pub./Editor, @BohoMamma, a 2012 #Webby Honoree in lifestyle websites. Learning about the worlds of pink ponies and Ninjagos.