There are many areas of online marketing that computers are designed to interpret. In today's post, Will Critchlow shares a training module on robots.txt to help you understand the value of robots.txt files in large sites, and gives tips on using the protocol on your own site!
Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.
SEO landing pages must persuade users to take a desired action and rank well and drive organic traffic. No easy task. Here’s a process for creating phenomenal SEO landing pages that are optimized for search and structured to generate conversions.
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search engine results is an ever present feature?
Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past. But a barrage of recent cold-call SEO pitches in my inbox even has me hating SEO.
In 2012, Google released significant search algorithm updates that have changed SEO practices forever.
Here’s the story. Stratford Retirement got hit with a Google penalty. Hard. Over the past few months I worked pro bono with the team at Stratford, an assisted living community in Seattle, after they reached out to me to help.
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old. While anchor text based links may still have some effect, there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age, and, most importantly, a growing reliance on relevancy and how that is deciphered.
Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of queries. Its impact on the industry, however, was far greater...
Today’s guest post is from OMN regular Ned Poulter, who is a familiar face on the SEO scene across the UK.
