Essential Social Media Guidelines

This list started as 17 concepts that guided my social media work in 2012. I posted it as part of my blog. This is a dynamic list, so I'm posting it on Listly, too, so it can be expanded and updated.

Engagement takes work and an actual human presence
2 0
Social media takes practice and time
2 0
Automatic posts, including Tweets, are fine sometimes...

If not scheduled more than a day or so ahead; if turned off quickly after unexpected events that might make them seem insensitive or out-of-touch; and if monitored regularly for responses, questions or conversations.
1 0
...Otherwise, auto-posting leads to one-way communication instead of social conversation
1 0
Social influence is real and very powerful
1 0
No one social media tool or channel is essential for a brand to use…
1 0
Visuals, headlines and design all count when posting content…
1 0
Social media is a vital part of any business; smart leaders of any age can get this
1 0
Measurement is key and can include qualitative and quantitative data…
1 0
…but measurement in social media is still evolving; there’s not really one best way
1 0