This list started as 17 concepts that guided my social media work in 2012. I posted it as part of my blog. This is a dynamic list, so I'm posting it on Listly, too, so it can be expanded and updated.
If not scheduled more than a day or so ahead; if turned off quickly after unexpected events that might make them seem insensitive or out-of-touch; and if monitored regularly for responses, questions or conversations.
outsourcing this is risky and short-sighted