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Updated by Becky Gaylord on Mar 17, 2013
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Essential Social Media Guidelines

This list started as 17 concepts that guided my social media work in 2012. I posted it as part of my blog. This is a dynamic list, so I'm posting it on Listly, too, so it can be expanded and updated.

1

Engagement takes work and an actual human presence

Dec 29, 2012
Essential Social Media Guidelines | Engagement takes work and an actual human presence
2

Social media takes practice and time

Dec 29, 2012
Essential Social Media Guidelines | Social media takes practice and time
3

Automatic posts, including Tweets, are fine sometimes...

Dec 29, 2012
Essential Social Media Guidelines | Automatic posts, including Tweets, are fine sometimes...

If not scheduled more than a day or so ahead; if turned off quickly after unexpected events that might make them seem insensitive or out-of-touch; and if monitored regularly for responses, questions or conversations.

4

...Otherwise, auto-posting leads to one-way communication instead of social conversation

Dec 29, 2012
Essential Social Media Guidelines | ...Otherwise, auto-posting leads to one-way communication instead of social conversation
5

Social influence is real and very powerful

Dec 29, 2012
Essential Social Media Guidelines | Social influence is real and very powerful
6

No one social media tool or channel is essential for a brand to use…

Dec 29, 2012
Essential Social Media Guidelines | No one social media tool or channel is essential for a brand to use…
7

Visuals, headlines and design all count when posting content…

Dec 29, 2012
Essential Social Media Guidelines | Visuals, headlines and design all count when posting content…
8

Social media is a vital part of any business; smart leaders of any age can get this

Dec 29, 2012
Essential Social Media Guidelines | Social media is a vital part of any business; smart leaders of any age can get this
9

Measurement is key and can include qualitative and quantitative data…

Dec 29, 2012
Essential Social Media Guidelines | Measurement is key and can include qualitative and quantitative data…
10

…but measurement in social media is still evolving; there’s not really one best way

Dec 29, 2012
Essential Social Media Guidelines | …but measurement in social media is still evolving; there’s not really one best way
11

Brands should keep some control of, and say so over, their social media presence and “voice”

Dec 29, 2012
Essential Social Media Guidelines | Brands should keep some control of, and say so over, their social media presence and “voice”

outsourcing this is risky and short-sighted

12

Tools can help make managing social media easier; but they can also overwhelm

Dec 29, 2012
Essential Social Media Guidelines | Tools can help make managing social media easier; but they can also overwhelm
13

It’s hard to know every tool; follow trends, though, and tools with rabid fans

Dec 29, 2012
Essential Social Media Guidelines | It’s hard to know every tool; follow trends, though, and tools with rabid fans
14

A social media policy needs to have more Dos than Don’ts to be effective

Dec 29, 2012
Essential Social Media Guidelines | A social media policy needs to have more Dos than Don’ts to be effective
15

Social media is a direct line to customers, clients and valuable relationships

Dec 29, 2012
Essential Social Media Guidelines | Social media is a direct line to customers, clients and valuable relationships
16

…but if choosing to use a particular social site don’t be AWOL

Dec 29, 2012
Essential Social Media Guidelines | …but if choosing to use a particular social site don’t be AWOL
17

…but if you’re not offering insight or lessons that are pretty useful, no amount of pretty-ing up will fix that flaw

Dec 29, 2012
Essential Social Media Guidelines | …but if you’re not offering insight or lessons that are pretty useful, no amount of pretty-ing up will fix that flaw