Essential Social Media Guidelines
This list started as 17 concepts that guided my social media work in 2012. I posted it as part of my blog. This is a dynamic list, so I'm posting it on Listly, too, so it can be expanded and updated.
Engagement takes work and an actual human presence
Social media takes practice and time
Automatic posts, including Tweets, are fine sometimes...
If not scheduled more than a day or so ahead; if turned off quickly after unexpected events that might make them seem insensitive or out-of-touch; and if monitored regularly for responses, questions or conversations.
...Otherwise, auto-posting leads to one-way communication instead of social conversation
Social influence is real and very powerful
No one social media tool or channel is essential for a brand to use…
Visuals, headlines and design all count when posting content…
Social media is a vital part of any business; smart leaders of any age can get this
Measurement is key and can include qualitative and quantitative data…
…but measurement in social media is still evolving; there’s not really one best way
Brands should keep some control of, and say so over, their social media presence and “voice”
outsourcing this is risky and short-sighted
Tools can help make managing social media easier; but they can also overwhelm
It’s hard to know every tool; follow trends, though, and tools with rabid fans
A social media policy needs to have more Dos than Don’ts to be effective
Social media is a direct line to customers, clients and valuable relationships
…but if choosing to use a particular social site don’t be AWOL
…but if you’re not offering insight or lessons that are pretty useful, no amount of pretty-ing up will fix that flaw