Social Media Case Studies and Campaigns

There are two ways of spreading light: to be the candle or the mirror that reflects it." - Edith Wharton
We at Manipal Education are presenting to you a series of inspirational personalities. Be a part of the #inspiredby campaign and share with us how you were inspired by them.
Do you want to put it to action ?
Solve this Jigsaw puzzle and unravel the personality.

Because "friendship goes beyond digital," FedEx has decided to launch Ship to Friends, an app which lets US-based users prepare and pay for a shipment without ever leaving Facebook

A New Wrinkle In Product Launches!
Callaway is unveiling a new product today in a way that has never been done before in the golf industry. Callaway is having consumers actually interact, participate and even control the launch of their newest driver release.

Ben & Jerry's is launching a new marketing campaign. The famous frozen dessert company is asking fans to submit Instagram photos that capture the "euphoria" of consuming their ice cream, and the winning images will be featured in ice cream ads in their neighborhoods.

The FIAT Storytelling Series" was created, developed and produced to drive engagement. They believe
that content is the fuel that drives engagement and conversation. Their objective is to act like a publisher, not a brand; lead with people stories, not product stories; create content at the speed of culture to build and grow the brand network

Amazon has launched video gift cards that let customers send personalized creations featuring a photos of their face or the faces of their friends and family. There are more than 50 ‘JibJab Starring You’ videos, for over a dozen occasions, from “Elf Snowball Fight” to “Roller-skating Disco Birthday.”

After selecting a video and uploading a photo, customers can select a gift card amount of up to $2,000, and send it by email or Facebook with instant delivery or schedule up to a year in advance.

The success was so prominent that 75% of Emerson’s customers are from Facebook, Twitter and their blog.